Darya Sinusoid, Author at Shortform Books

Norman Vincent Peale: The Benefits of Prayer

What are the benefits of prayer? How can prayer help you tap into spiritual forces that aren’t normally available? Praying can be a source of great power, helping to change your life positively and giving you the strength to get through difficult times. Prayer can even restore physical health and well-being and is used by therapists and other practitioners to help others. In this article, we’ll explore the benefits of prayer, according to pastor Norman Vincent Peale.

How to Choose a Distribution Channel Strategy

What exactly is a distribution channel? What are some things you should consider when choosing a distribution channel strategy for your business? A “distribution channel” is what you use to distribute products to your customers. Different distribution channels are better able to reach different types of customers. In this article, we will discuss how to choose the most effective distribution channels for reaching your target customers.

Erin Meyer’s The Culture Map—Book Overview

What is The Culture Map about? What are Erin Meyer’s eight axes for measuring cultural differences? In her book The Culture Map, cultural communication expert Erin Meyer presents a framework you can use to analyze how cultures differ from yours as well as practical strategies to mitigate any cultural misunderstandings. She also explains why these cultural differences developed in the first place. Below is a brief overview of her key points.

What Drives Early Technology Adopters?

What are the key characteristics of early technology adopters? What drives early adopters to purchase new, experimental technology? In his book Crossing the Chasm, Geoffrey Moore calls the early adopters “visionaries.” Most of them are ambitious leaders looking to gain a strategic advantage or make a quantum leap forward by leveraging new technological breakthroughs. Keep reading to learn about the key characteristics of the early adopter market.

Challenge Negative Thoughts by Focusing on the Facts

How to Avoid Negative Thoughts and Embrace Positivity

Is your mind overwhelmed by negativity? Do you often find yourself slipping into negative thinking cycles, ruminating about the past, or imagining the worst-case scenarios in the future? When you are in a negative state of mind, it’s pretty much impossible to slip out of it and attune yourself to a more positive frequency on demand. If you want to think and feel more positive, you need to make a conscious effort to challenge negative thoughts and replace them with positive ones. Here is how reflecting only on the facts can help you challenge your negative cognitions and see that

The Pros and Cons of Individual Decision-Making

What is individual decision-making? What are the main benefits of the individual decision-making style? What are its key disadvantages? Individual decision-making is where the chief decision-maker may consider others’ opinions, but ultimately, the individual (usually the boss) makes the final decision. The individual decision-making style is the key feature of hierarchical cultures where there is a clear delineation of ranks amongst members. In this article, we’ll explore the key advantages and disadvantages of individual decision-making, and present some strategies for working in cultures that decide individually.

The Power of Trusting God: Ask and You Shall Receive

Do you believe that God can grant you what you ask for? How do you communicate with God to make sure your prayer gets heard? Having trust in God allows you to overcome any obstacle. According to Norman Vincent Peale, the author of The Power of Positive Thinking, God will answer your prayer if you ask without doubt and with specificity. Here’s what pastor Vincent Normal Peale has to say about the power of trusting God.

Erin Meyer: The Key Characteristics of Asian Thinking

How do Asians think about and view the word? Which aspects do they tend to focus on? Which ones do they de-emphasize? According to cultural communication expert Erin Meyer, Asians are “dialectical thinkers.” Dialectical thinking focuses on the big picture and the relationships between the different elements rather than the elements themselves. In this article, we’ll discuss how Asians think, according to cultural communication expert Meyer.

Product Positioning in Marketing: 5 Steps to Success

What is product positioning in marketing? What role does product positioning play in customers’ buying decisions? “Positioning” refers to where potential customers place your product on the market landscape, or how they view it in relation to the competition. According to Geoffrey Moore, the author of Crossing the Chasm, positioning is the most significant factor in a customer’s decision to buy your product. Here are five steps to position your product for success.

The Whole Product Model: Sell the Complete Solution

What exactly is a “whole product”? Why is it important that you deliver the whole product to your customers? When you make a sale, you’re typically only obligated to deliver the core product. However, while innovators and early adopters are usually willing to take ownership of assembling the whole product for themselves, the early majority are not. If you fail to supply the whole product (a complete solution without native or third-party add-ons), you are risking losing those customers. In this article, we’ll take a look at two whole product models: Theodore Levitt’s Whole Product Model and Geoffrey Moore’s Simplified