Incognito

The Secret Lives of the Brain

| 4.28 | 28,126 ratings and reviews

Recommended by Seth Godin, Rand Fishkin, Louis Grenier, and 3 others. See all reviews

Ranked #7 in Neuroscience, Ranked #12 in Criminal Law — see more rankings.

If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist and acclaimed author of Sum—answers in a book as accessible and entertaining as it is deeply informed by startling, up-to-the-minute research. less
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Reviews and Recommendations

We've comprehensively compiled reviews of Incognito from the world's leading experts.

Seth Godin Author, Marketer, EntrepreneurAt a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before. (Source)

Rand Fishkin Recommends this book

Louis Grenier “Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read. (Source)

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