Inattentional Blindness: What It Is & How to Overcome It

This article is an excerpt from the Shortform book guide to "The Art of Thinking Clearly" by Rolf Dobelli. Shortform has the world's best summaries and analyses of books you should be reading.

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What is inattentional blindness? Why does this effect occur?

Inattentional blindness is a tendency to zone in on certain aspects of a situation and disregard the rest. Inattentional blindness is the result of the brain’s limited cognitive capacity: it simply doesn’t have the resources to process everything.

Keep reading to learn about the phenomenon of intentional blindness, why it occurs, and how to combat it.

Inattentional Blindness

What is inattentional blindness? Inattentional blindness means humans tend to zone into specific elements of a situation, focusing only on the details they deem important. Once in this focused state, you might not notice even obvious distractions: Your brain filters them out, deeming them less important.

However, the biggest problem with the illusion of attention is that you believe your observation skills are great, Dobelli argues. Because your brain doesn’t retain any information about “unimportant” observations, you think you’re noticing everything in your area and overestimate your abilities. This overconfidence means you don’t question your true abilities or challenge yourself to notice more.

The illusion of attention isn’t a problem when you’re focusing on one activity and the rest of your surroundings continue as usual, such as reading a book while walking in a familiar area. In this case, your attention can split to handle the tasks of reading and walking, Dobelli explains. 

However, once an unusual event is introduced, your brain can’t handle all its tasks at once and starts to make mistakes due to your overconfidence, Dobelli says. For example, if your dog walked in front of you as you’re reading, you might step on its tail. Because you believe your observation skills are stronger than they are, you aren’t careful enough to avoid stepping on it.

Why Inattentional Blindness Occurs and How to Combat It

The illusion of attention occurs because your brain has a limited amount of sensory information it can process, called cognitive capacity. Once you’ve reached cognitive capacity, your brain can’t accept new information, even if the information is obvious or important. This inability to process is called inattentional blindness.

The senses most strongly connected to inattentional blindness are sight and sound: These senses take in so much information that they easily overpower your cognitive capacity. This is why you turn down your music when searching for a street: Your brain could handle the tasks of driving and listening to music, but adding the effort of hunting for a street pushes you over cognitive capacity, and you must lessen one sensory input to process another.

However, most of the time, you don’t realize you need to lessen one sensory input to process another. This is because, as noted above, your brain filters out the new input: Its lack of cognitive capacity means it doesn’t notice the new input at all. Because you don’t realize that information didn’t register, you become overconfident in your observational abilities, thinking you caught everything. The only way to combat this overconfidence is to realize how much you don’t notice by getting other people’s input on situations and challenging your expectations and assumptions.

Inattentional Blindness: What It Is & How to Overcome It

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  • A detailed look at the most common logical fallacies that inhibit decision-making
  • How to recognize and overcome these fallacies to make better decisions
  • Why you value things for arbitrary reasons

Darya Sinusoid

Darya’s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain/mind/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.

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