What is solution selling? How can you determine if your solution truly delivers value to your customers? Keenan’s book Gap Selling revolutionizes sales by introducing a practical framework for measuring and demonstrating value to customers. Keenan’s method focuses on quantifying the gap between a customer’s current state and their desired outcomes, helping sales professionals create compelling value propositions. Discover a systematic approach to evaluating solution benefits, understanding implementation costs, and making data-driven decisions.
What Is Solution Selling? (+ How to Measure Product Value)
