

This article is an excerpt from the Shortform book guide to "Rationality" by Steven Pinker. Shortform has the world's best summaries and analyses of books you should be reading.
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Do you ever confuse correlation with causation? How can you accurately determine the cause of something?
In Rationality, Steven Pinker examines why people make irrational decisions. Often, people run into problems when considering causation and correlation. He explains how to avoid the trap of linking them when they’re not connected and offers some tips on how to determine actual causes.
Continue reading to understand why correlation doesn’t equal causation.
Correlation Doesn’t Equal Causation
A common mistake people make is thinking that events that are correlated (they often happen at the same time) are causing each other, when in fact they might be linked simply by coincidence or by a third factor. The failure to understand that correlation doesn’t equal causation can lead people to make poor decisions; when they think the wrong event causes another, they incorrectly predict the future.
For example, if the stock price of a company always rises in November, a person might think the arrival of November causes the price to rise, and they might then buy stock in October in anticipation of that rise. However, if the true reason behind the price increase is that the stock rises when the company offers a huge sale on their goods, which they happen to always offer in November, then the person buying stock in October might lose money if the company decides not to offer that sale this particular November. If the person had correctly identified the causal link (between the sale and the price rise, instead of between the month and the price rise), they might have purchased their stock at a better time.
Pinker notes that it can be difficult to determine causation, especially when there are multiple events or characteristics to account for. Complicating matters is that, very often, correlation does imply some sort of causation: If two events are commonly linked, they likely have a common source (as in the stock price example above).
How Our Search for Meaning Misleads Us In Fooled by Randomness, Nassim Nicholas Taleb argues that one reason people confuse correlation with causation is that humans are wired to seek meaning, which drives us to invent meaning when we see patterns of events. This can lead us to mistake correlations that are due to either random chance or a third factor that’s not as easy to detect. This can be a particularly easy trap to fall into if the events we’re studying are closely related in theme as well as in timing, as this often indicates a common source. For example, eating ice cream and getting sunburned are both related to hot afternoons. However, if you get a sunburn every time you eat ice cream, it’s not the ice cream that’s causing your burn—it’s the common source of both events: the hot sun. |
When determining what factors cause other factors and which are merely correlated, Pinker notes that you can do one of two things:
- Run experiments.
- Analyze data.
Experiment to Determine Causation
Pinker recommends running a “natural experiment” to identify which events cause other events. To do so, you’d divide a sample population into two groups, change some characteristics in one group, and see how (or if) those changes affect the situation for that group. Such experiments are excellent ways to measure precisely how a factor might affect change and to determine which might only be correlated with other factors.
There are limits to these experiments, though. You might fail to account for variables that affect your results (if you’re studying mostly young adults, for example, you might miss how a change would affect a broader population), and there are ethical limits to how much you can change real-world elements. You can’t, for example, force two countries to go to war just so you can examine the effects on food pricing.
Natural, Field, and Lab Experiments Pinker calls these “natural experiments,” but some psychologists call this type of experiment a “field experiment,” and they have a different meaning for the term “natural” experiment.” A field experiment is conducted by changing some aspect of a natural setting, in the way Pinker describes, but a “natural” experiment, as defined by other psychologists, doesn’t deliberately manipulate a variable, but instead tracks the effects of a change that’s already happening in a natural setting. For example, you might track how a change to minimum wage influences retail prices in one state versus another, where the wage didn’t increase. This differs from Pinker’s description of purposefully changing a variable and seeing its effects. Psychologists also name a third type of experiment that Pinker doesn’t discuss—a lab experiment, which is conducted in a controlled environment rather than in a real-world setting like a field experiment or natural experiment. Each of these three types of experiments gives a researcher different levels of control as well as different levels of accuracy—in a lab experiment, a researcher has more control over the variables but might end up with a less accurate reflection of how a change would affect a group of people in the real world. Natural and field experiments might produce more accurate results, but they give the researcher less control over variables and changes. |

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- Why rationality and reason are essential for improving our world and society
- How you can be more rational and make better decisions
- How to avoid the logical fallacies people often fall victim to