What is the Law of Authenticity from Bob Burg’s parable The Go-Giver? Why is being sincere so important? The Law of Authenticity states that the most important thing you can offer is yourself. This means that when you sell a product or service, you’re selling yourself. You need to be sincere. Keep reading to learn how Joe from The Go-Giver learned to be sincere.
The Law of Authenticity: Be Sincere
