Why is it important to understand consumer expectations? How can it drive product innovation and success? In today’s competitive business landscape, understanding what motivates consumers is paramount to achieving success. According to Clayton Christensen’s book Competing Against Luck, by aligning products with consumer expectations, companies can accurately predict their success in the market. Keep reading to learn how to truly understand consumer expectations, according to Christensen.
Unraveling Consumer Expectations: The Key to Innovation
