What are the 12 business myths presented in the Built to Last book? What’s the truth about visionary companies? Bestselling author Jim Collins and Stanford professor Jerry I. Porras conducted a six-year research project to find the keys to visionary companies’ longevity and tremendous success. Their book Built to Last identifies 12 business myths and shares practical advice for those who want to build a company that lasts. Read more to learn the 12 business myths presented in the Built to Last book.
The 12 Business Myths From the Book Built to Last










