The World's Best Book Summaries
Is there a way of expressing anger in a nonviolent, constructive way? How can you show the other person that you are angry without displaying all the usual signs of anger? Expressing anger in a healthy way starts by taking responsibility for it. To do that, we have to accept that other people are never the true cause of our anger—they are the stimulus. Here are some tips for expressing anger in a nonviolent and constructive way.
Are you getting ready for an important negotiation? What are some negotiation tips you should know before you face your opponent? You need to be prepared before you head into a negotiation, regardless of which type you’re dealing with. You don’t need a script, but you do need to know these negotiation tips. Here are some negotiation tips from a former FBI hostage negotiator Chris Voss.
Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.
What is active listening in negotiation and why is it so important? What can do you do to improve your active listening skills? Active listening in negotiation is critical for you to be successful. It can help you disarm your counterpart and show them that you really care about what they have to say. Read more about active listening, negotiation, and how to make your counterpart feel heard.
What is reflective listening? How does it differ from the way we normally listen in conversation? Reflective listening is different from a typical conversation, where it’s easy to drift into mentally preparing a response or coming up with solutions while the other person is talking. Listening reflectively requires that you resist the temptation to argue, give advice, or try to “fix” the situation. Read about reflective listening and how to apply it in conversation.
What is a calibrated question? Why should you ask calibrated questions in a negotiation? Calibrated questions are open-ended questions that are structured to probe for more information in a negotiation. They are calibrated to prompt longer answers from your opponent and lead them to a conclusion that you want them to reach. Keep reading to find out “what is a calibrated question?” and how to put it to work for you.
What are brand identity and brand image? Why is an agency’s brand something you should consider when choosing an ad agency for your business? Brand identity and brand image are important to an ad agency’s clients. Agencies need to have a good reputation to acquire clients and build recognition. You should choose an agency with a positive brand image. Read more about brand identity and brand image in advertising and how to choose an ad agency.
What is the role of mirroring in a negotiation? How can it help you build trust and connect with your counterpart? Mirroring in a negotiation is one of the most effective psychological tactics. Essentially, it’s imitation and repetition. You repeat the last three words that the person has said in your next sentence. Read more about how to use mirroring in a negotiation.
What is violent communication? How can NVC help you learn to communicate with respect, kindness, and compassion? Violent communication is any form of communication that blocks our ability to focus on our core humanity and establish real connections. Many of these ideas are so embedded in our language and culture that we’ve lost sight of how they create distance between ourselves and others. Read about the types of violent communication and what to do instead.
What is the 7-38-55 Rule of communication? What percentage of meaning is contained in words? And how much of communication is really non-verbal? The 7-38-55 Rule is a concept of communication. It states that seven percent of meaning is communicated through speech, 38 percent through tone of voice, and 55 percent comes from body language. Read about the 7-38-55 Rule of communication.