John Berger’s Ways of Seeing: Book Review

John Berger’s Ways of Seeing: Book Review

What is John Berger’s Ways of Seeing about? What is the key message to take away from the book? In his book Ways of Seeing, John Berger argues that, throughout history, the way we see art has been manipulated by a privileged minority to preserve their social and economic dominance. Berger’s premise is that the dominant class has always used art and art criticism to “mystify” the working class. Here’s a brief overview of Ways of Seeing by John Berger.

Mythology Paintings: Self-Serving Snobbery?

Mythology Paintings: Self-Serving Snobbery?

What is mythological art? Why did mythology use to be accessible only to the rich? Access to mythology used to be a prerogative of the wealthy elites. According to art critic John Berger, works of art that depicted elements of mythology were the elites’ way of affirming their high status because they were educated enough to know the stories being told.   Keep reading to learn Berger’s view of mythology paintings in the European tradition.

What Is Genre Painting? John Berger’s Perspective

What Is Genre Painting? John Berger’s Perspective

What is genre painting? How does it depict the social classes? According to art critic John Berger, genre painting in the European oil painting tradition served a purpose beyond simple aestheticism. He believes that it sent certain messages about socio-economic status—messages that elevated one class and belittled another. Read more to learn about genre painting.

John Berger: Ways of Seeing Quotes to Consider

John Berger: Ways of Seeing Quotes to Consider

What is John Berger’s Ways of Seeing about? What are some of the most noteworthy passages worth revisiting? Ways of Seeing is a collection of seven essays published in 1972. Art critic John Berger argues that the way we see art has been manipulated by a privileged few to maintain their dominance, socially and economically. He believes this has happened throughout history and asserts that it’s time for things to change. Here’s a selection of John Berger’s Ways of Seeing quotes with explanations.

The Meaning of Mystification: Ways of Seeing Art

The Meaning of Mystification: Ways of Seeing Art

What is “mystification” in the context of art? How did the dominant class use art to mystify their privilege? According to John Berger, the author of Ways of Seeing, “mystification is the process of explaining away what might otherwise be evident.” He argues that the dominant class has used art as a medium to “mystify” the disparities in wealth and ensure that the rich get richer and the poor remain poor. Keep reading to learn about the wider meaning of mystification and how it was used in art.

The Male Gaze in Art & the Objectification of Women

The Male Gaze in Art & the Objectification of Women

What is the male gaze? How are women objectified in art? The male gaze is the practice of portraying women in the visual arts from a perspective of a male viewer. According to art critic John Berger, through the assumed male gaze, the depicted women are perceived as objects of sexual desire owned by the spectator. Continue reading to better understand the male gaze in art.

How the Reproduction of Art Changes Its Meaning

How the Reproduction of Art Changes Its Meaning

What are the implications of reproducing original works of art? How does reproduction alter the art’s original meaning? For several hundred years, fine works of art were segregated from the working class, to be enjoyed and understood only by the wealthy elite. Now, for the first time in history, art is widely accessible thanks to its reproduction. But reproducing original works of art distorts their meaning. Here’s how the reproduction of art changes its meaning.

What Is the Purpose of Marketing? A Marxist View

What Is the Purpose of Marketing? A Marxist View

What is the purpose of marketing? What does it accomplish? Whom does it serve? According to John Berger, the author of Ways of Seeing, the purpose of marketing is to keep the machines of capitalism moving: to keep the rich rich and the poor poor. It is accomplished by evoking envy and giving a promise of a better life. Continue reading to learn more about Berger’s view.

Art as Social Commentary: The Power of a Painting

Art as Social Commentary: The Power of a Painting

What makes art an effective form of social commentary? How has art been used to assert social status? Sometimes art reflects the views of the artist and those who buy the art. That can make art a rather powerful medium. According to John Berger, the author of Ways of Seeing, the way we see art has historically been manipulated by a privileged minority to preserve their social and economic dominance. Keep reading to learn Berger’s view on how art has been co-opted for social purposes.