What is the Stockdale Paradox? And what’s the downside of optimism? The “Stockdale Paradox” is the stoic acceptance of business realities coupled with an unwavering faith in eventual triumph. This concept was coined by Jim Collins in his book Good to Great. We’ll cover the Stockdale Paradox and why it’s so important to face the brutal realities of the market in order for your business to succeed.
Stockdale Paradox: In Business, Face the Brutal Facts










