Salesforce’s 4 Core Values: Service, Inclusivity, and More

A building with the Salesforce sign

What are Salesforce’s core values? How does Salesforce promote inclusivity and excellent customer service? Marc Benioff says that Salesforce became a Fortune 500 company by practicing principled business. Salesforce prioritizes four key moral principles: service, advancement, inclusivity, and confidence. Let’s discuss how the company has translated each of these principles into action over its history.

Plato’s Republic: Why Philosopher-Kings Are the Ideal Rulers

An artistic rendering of an ancient Greek ruler illustrates Plato’s Republic philosopher-kings

What kind of a person should lead a society? What makes someone an ideal ruler? In Plato’s Republic, philosopher-kings are presented as the type of people who are best suited to rule over others. He uses three powerful (and well-known) metaphors to illustrate his point. Keep reading to discover why wisdom might be the ultimate leadership quality.

How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

What Is Plato’s Timocracy Society From The Republic?

An ancient Spartan army general with troops in the background illustrates Plato's timocracy

What’s the connection between military prowess and political power? What happens when a society values honor above all else? In The Republic, Plato introduces the concept of timocracy through his character Socrates. According to Plato, a timocracy is a society where military achievement and honor are the primary drivers of political power. Continue reading for details about this political system and the potential pitfalls of prioritizing martial values over philosophical wisdom.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

A Salesforce sign on a building

What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.

Plato: An Oligarchy Is a Society Structured Around Wealth

A wealthy man in ancient Greece represents Plato's description of an oligarchy

How does wealth impact society? What are the consequences of a system where money equals power? In The Republic, Plato explores different societal structures through the character of Socrates. According to Plato, an oligarchy is as a system where wealth determines political power. This concept is part of a larger discussion on the decline of ideal societies. Keep reading to discover why Plato believed oligarchies fall short and how they shape both society and individuals.

Chaos Theory and Free Will: Unpredictability vs. Choice

Two colored circles representing the diagram of chaos theory

Is free will really a thing? How might chaos theory relate to our ability to make choices? In his book Determined, Robert Sapolsky explores the fascinating intersection of chaos theory and free will. He explains the theory and how it might be applied to decision-making in complex systems. He also points to what he believes are flaws in the application. Keep reading to discover why unpredictability doesn’t necessarily mean indeterminism and how you can use options to navigate an unpredictable world.

Salesforce’s Philanthropy: A Better World Through Business

A blue Salesforce sign

How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.

Plato: Democracy Is the 4th Best Form of Government

People walking around in a marketplace in ancient Greece illustrates Plato's view of democracy

Is democracy truly the worst form of government, except for all the others? What was Plato’s take on it? According to Plato, democracy leaves a lot to be desired. In The Republic, he presents a thought-provoking critique of democracy through the character of Socrates. He outlines a progression of societal structures, with democracy as the second-worst. Read on to understand Plato’s analysis of democracy and discover why he believes it’s less than ideal.