How Profitable Customers Can Help You Attract Similar Clients

A woman's hands holding a document titled "Customer Profile" illustrates the importance of identifying profitable customers

How do you know which of your customers are worth your time and attention? What makes the difference between a customer who contributes to your bottom line and one who drains your resources? Finding and keeping profitable customers is key to business success. In his book Getting Everything You Can Out of All You’ve Got, Jay Abraham explains that identifying your most profitable customers helps you focus your marketing efforts on attracting similar clients. Keep reading to discover practical ways to analyze your customer base and find the patterns that lead to even more profitable customers.

What Is Mental Contrasting? Gabriele Oettingen Explains

A colorful drawing of a man sitting and thinking illustrates the question, "What is mental contrasting?"

What is mental contrasting? Do you want to turn your dreams into reality instead of just daydreaming about them? In Rethinking Positive Thinking, Gabriele Oettingen explains what mental contrasting is, presenting it as a powerful strategy that goes beyond positive thinking. By envisioning your desired future and then identifying obstacles in your present reality, you create productive tension and, ultimately, motivation. Keep reading to discover how mental contrasting can transform your approach to goal-setting and help you overcome the internal barriers that truly hold you back.

How to Automate Tasks: 3 Areas of Your Life to Make Easier

A man looking a wall of work and wondering how to automate tasks

Do you know how to automate tasks? Do you want to make your workflow easier to reduce stress? Unfortunately, in many cases, simple tasks that you need to do regularly take up a great deal of time that you’d prefer to spend on more meaningful work. In Free to Focus, Michael Hyatt says that automation offers a powerful solution to this problem.  Let’s review three areas where automation can significantly reduce your mental load and boost your productivity.

4 Ways to Be More Creative (+ What It Means to Be Creative)

A fantasy image of a woman sitting in flowers while journaling, thinking about ways to be more creative

What does it actually mean to be creative? Is creativity something you’re born with or something you need to practice? In his book Creative Quest, four-time Grammy winner and The Roots co-founder Questlove discusses four ways to be more creative. His list includes keeping an open mind, being mindful, planning your work, and changing your mindset about creativity. Here’s a look at each creative method in detail.

Customer Needs Analysis: 2 Ways to Pinpoint Their Pain Points

A person's hands holding a document titled "Customer Survey" illustrates customer needs analysis

What motivates your highest-paying customers to make a purchase? How can you uncover the specific problems they’re trying to solve when they buy your products or services? In Getting Everything You Can Out of All You’ve Got, Jay Abraham explains that customers aren’t simply buying what you sell; they’re seeking solutions to their problems. Understanding these motivations through customer needs analysis helps you create offerings that truly connect with your target audience. Keep reading to discover two powerful methods for uncovering what your customers really want and need.

Don’t Trust Your Gut: Overview (Seth Stephens-Davidowitz)

A woman wearing a cream-colored sweater and jeans reading a book that she's holding on her lap

Is big data the guide to making better life decisions? Can millions of data points on behavior replace your own intuition? In his book Don’t Trust Your Gut: Using Data to Get What You Really Want in Life, Seth Stephens-Davidowitz shows how big data can provide scientific answers about which life choices lead to better outcomes. He argues that you should rely on data rather than your intuition. Keep reading to discover how numbers, not narratives or instincts, can help you make smarter choices.

Positive Thinking & Motivation: Their Link Might Surprise You

A person with a thought bubble shaped like a smiley face illustrates the link between positive thinking and motivation

Why does daydreaming about success sometimes leave you less motivated to achieve it? Can harnessing both positive and negative thoughts create a more effective path to reaching your goals? Positive thinking and motivation have a complicated relationship. In her book Rethinking Positive Thinking, Gabriele Oettingen reveals how pleasant fantasies about future success can actually undermine your drive to accomplish your dreams. She offers a different approach. Keep reading to discover how you can transform feel-good daydreams into real-world achievements.

The Evolution of Houses: The Home as a Record of Human History

A house in the 17th century illustrates the evolution of houses

How did our ancestors make the shift from nomadic life to permanent homes? What can we learn about human history by exploring the changing form and function of houses throughout time? The evolution of houses tells us more about our past than just architectural preferences. In his book At Home, Bill Bryson reveals how homes transformed from basic shelters into comfortable living spaces, with changing building materials, room layouts, and garden designs reflecting broader societal shifts. Keep reading to discover how chimneys created privacy, why the middle class revolutionized comfort, and how technological innovations transformed both indoor and outdoor living

Self-Automation: Completing Routines Without Wasting Energy

A man standing in front of a sunny window doing a routine out of self-automation

Do you have daily tasks that are taking up too much time in your day? How can you automate your everyday tasks? In Free to Focus, Michael Hyatt suggests self-automation to spend less time on simple tasks. This strategy focuses on creating consistent habits and routines in your daily life. Check out how to self-automate routines so you don’t have to put meaningful time or energy into them.

The Role of Luck in Success: What Big Data Shows

A smiling woman in a bright yellow sweater holding a large four-leaf clover illustrates the role of luck in success

What role does luck play in achieving success? Can you strategically increase your chances of catching a lucky break? In his book Don’t Trust Your Gut, Seth Stephens-Davidowitz uses data analysis to explore the role of luck in success. He reveals that, while luck creates opportunities for everyone, those who succeed are the ones who consistently take advantage of these moments. Keep reading to discover how you can tip the odds in your favor by making choices that maximize your chances of success.