The Origin of Nike’s Name: Not What You Expect

This article is an excerpt from the Shortform summary of "Shoe Dog" by Phil Knight. Shortform has the world's best summaries of books you should be reading.

Like this article? Sign up for a free trial here .

How did Nike gets its name? It’s not what you expect. Founder Phil Knight didn’t come up with the name. In fact, when he first heard the name “Nike,” he didn’t like it!

Learn the origin of Nike’s name here, as well as the names that came before.

The Very Beginning: 1962

Young Phil Knight hasn’t started Nike yet. He knows he wants to do something in the shoe business, but for now he’s traveling. He routes through Hong Kong, Manila, Bangkok, Vietnam, and India, noting the poverty throughout the region. He wanders through Egypt, Jerusalem, and Rome, admiring the remains of the past.

Of all his travels, he considers Greece his highlight – in particular, the Temple of Athena, the goddess thought to bring victory, or “nike.” While in stupor by the grandness of the place, he notices a carving of Athena – bending down to adjust her shoe.

Before Nike, there was Blue Ribbon.

At a meeting with Japanese shoe executives, the Onitsuka staff ask him what company he’s with. He has no company and no name, but he thinks back to his childhood wall, decorated with blue ribbons from track. “Blue Ribbon Sports of Portland, Oregon,” he says. He launches into his presentation of his paper from Stanford business school, describing the size of the market and the vast opportunity there would be for a Japanese shoe manufacturer to enter America. They could undercut Adidas, the dominant brand at the time.

———End of Preview———

Like what you just read? Read the rest of the world's best summary of "Shoe Dog" at Shortform . Learn the book's critical concepts in 20 minutes or less .

Here's what you'll find in our full Shoe Dog summary :

• How Phil Knight started Nike when he was just 24 years old
• The lawsuit that almost ended Nike
• The ups and downs of Nike over 20 years of business

Get the world's best book summaries now