The World's Best Book Summaries
What are nonverbal cues? How impactful are they on the decisions you make? Nonverbal cues are signals between people that aren’t verbal. Nonverbal cues may include body language, tone of voice, dress, or facial expressions. We’ll cover the power of nonverbal cues to sway your decisions, affect what you buy…and possibly make you adopt the biases of others.
What is the power of nonverbal communication? How does the nonverbal communication of others affect your decisions? We’ll cover the power of nonverbal communication and discuss why your biases may not be your own, but rather adopted based on someone else’s nonverbal signals.
What is a submittal schedule? Why is it crucial that engineers and contractors use them? What can the rest of us learn from the submittal schedule about how to work efficiently? A submittal schedule is a type of checklist that specifies when people need to communicate, about what, and with whom. The submittal schedule typically dictates that various experts speak to each other on specific dates regarding progress in specific areas, as well as who needed to share, or submit, information before the next steps can proceed. We’ll look at how the need for submittal schedules in contracting arose and
What happened during the midnight ride of Paul Revere? Why was Paul Revere so successful in spreading his message? Why haven’t you heard of his counterpart, William Dawes? Why is he a major influencer in the history of America? What can modern influencers learn from him? We’ll cover why the midnight ride of Paul Revere was so successful, and what it teaches us about the best way to communicate and spread our ideas.
What are the keys to creating a great, “sticky” marketing message? How do you get your marketing messages to spread? We’ll look at how to formulate marketing messages that stick and how to spread them to create an epidemic.
What is the “network effect”? How does it work? What impact does the network effect have on how you spread your fabulous ideas? The network effect is the theory that, in some cases, the number of users of a good or service affects the value of that good or service. According to the network effect, the more users, the higher the value of the service or product. We’ll cover how the network effect works and how we’ve become so overwhelmed by the various networks available to us that we’re starting to become immune to them.
Who are Malcolm Gladwell’s connectors? How are they crucial to the spread of ideas and important for business? Connectors are people who seem to know everyone. You can find Connectors in every walk of life. Connectors are sociable, gregarious, and are naturally skilled at making — and keeping in contact with — friends and acquaintances. The term comes from Malcolm Gladwell’s The Tipping Point. We’ll cover the role of Tipping Point‘s connectors in business and why they’re crucial to the spread of ideas, services, and products.
What are “sticky” ideas? How can you make ideas sticky, so they’re adopted by thousands, or even millions, of people? Sticky ideas are ideas that make an impact and stand out from the white noise of all the other ideas we come across in a day. In marketing, the stickier the idea, the more likely it is to sell a product or service. We’ll cover the principles of sticky ideas and look at some powerful “sticky idea” examples.
What is the Law of the Few? Where does it come from? Why is it important in business, sales, and marketing? The Law of the Few is the idea that certain types of people are especially effective at spreading an infectious idea, product, or behavior. This idea was popularized in Malcolm Gladwell’s book The Tipping Point. We’ll cover examples of the Law of the Few and look at why the messengers matter in the art of marketing.
What is the early adopters model? How do innovators and early adopters affect the success of your marketing strategy? What is an early adopter example? The “early adopters” model is a system in sociology that explains how a contagious idea or product spreads among people who adopt it at different phases. In the model, an idea spreads from innovators and early adopters all the way to the laggards. We’ll cover how the early adopters model works, what an early adopters example looks like, and why innovators and early adopters should be important elements of your marketing strategy.