Business Archives

Why Innovations Fail: The Top 3 Problems to Avoid

Why do innovation projects fail? Why do businesses fail to succeed in the market? Innovative products and services can reshape markets and propel companies from obscurity to wild success. However, most innovation projects fail: Many don’t even make it to market, and of those that do, the majority never generate the exponential growth and massive profits their developers were hoping for. Here are the reasons why innovations fail, according to multiple experts.

The Phoenix Project: Book Overview and Lessons

Is the book The Phoenix Project worth reading? What can IT departments learn from the business parable? In The Phoenix Project, Gene Kim, Kevin Behr, and George Spafford present a fictional case study of a business that’s failing because it doesn’t align the work of IT services with the company’s goals. The authors then show how an IT department can turn itself around and get back in the game. Keep reading for a The Phoenix Project book overview, as well as the lessons you can learn from the authors.

Customer-Centric Design: How to Use It to Guide Innovation

What does customer-centric design mean? Why do products with a customer-centric design usually garner more success? In a world where customers are constantly seeking solutions to their specific needs, businesses must embrace customer-centric design to thrive. Author Clayton Christensen explains that it’s about understanding what customers aim to accomplish and crafting products that align with those goals. Read on to learn about customer-centric design and how to use it to harness product innovation.

Suffering From a Lack of Innovation? We Have Solutions

What happens to businesses that lack innovation? How can you come up with ingenious ideas that will make customers swoon? A lack of innovation is a serious problem in many companies. Without it, they fail to come up with new ideas that excite customers and fall behind in the market. Keep reading for some suggestions to help you embrace innovation and start thinking differently about your product.

The Three Ways From The Phoenix Project—Explained

What are The Three Ways from the book The Phoenix Project? How can you make your IT development teams run more smoothly? None of the problems of IT are insurmountable, but authors Kim, Behr, and Spafford argue that addressing them requires completely rethinking how IT work is done. The Three Ways from The Phoenix Project can be summed up as fast workflow, quick feedback, and continual improvement. Continue reading for a detailed overview of The Three Ways.

Kindra Hall’s Stories That Stick: Book Overview

What is Kindra Hall’s Stories That Stick about? What are the main takeaways of the book? In Stories That Stick, Kindra Hall discusses why stories are so powerful, explains what makes a good story, and introduces four core story models. She also includes prompts to help you build a stockpile of compelling stories. Read below for a brief overview of Stories That Stick.

Competing Against Luck by Clayton Christensen: Overview

Want to learn about Competing Against Luck by Clayton Christensen? What does it take for a new product to be successful? Unlock the secrets to launching successful products with Competing Against Luck by Clayton Christensen. No more relying on luck or guesswork—Christensen reveals a powerful framework for understanding consumer demand and the way people buy products to accomplish specific tasks. Read on for an overview of Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen.

Why Is Storytelling Important in Business? 3 Reasons

Why is storytelling important in business? How do stories allow you to build connections? Stories have a massive role to play in business. They can convince customers to buy your product because of the connection you’ve built with them, and there’s even scientific proof that they increase empathy in listeners. Let’s dive into the importance of stories in a business setting, according to Kindra Hall’s book Stories That Stick.

A Breakdown of Doblin’s 10 Types of Innovation

What are the Doblin Innovation Firm’s 10 types of innovation? How do disruptive innovations fit into these categories? A disruptive innovation is a product or service that is either entirely unprecedented or so vastly different from earlier versions that it has to be used differently. Larry Keeley, the cofounder of the Doblin Innovation Firm, categorizes disruptive innovations into 10 categories. Continue reading to learn more about Doblin’s 10 types of innovation.

The First Way: Create a Fast Workflow (The Phoenix Project)

What is the first of the Three Ways from The Phoenix Project? How can you create a faster, more efficient workflow among your IT team? In their book The Phoenix Project, authors Kim, Behr, and Spafford lay out the three ways to improve your IT department. The First Way involves improving the department’s workflow, which isn’t always an easy task. Here’s a look at The First Way and how you can increase the speed of your IT department.