The World's Best Book Summaries
How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.
Are you feeling overwhelmed by the demands of running your business? Do you wish you could find more time for yourself without sacrificing your company’s success? In his book Buy Back Your Time, entrepreneur Dan Martell offers a solution. He presents strategies for reclaiming your time and energy while still growing your business. The book covers time analysis, efficiency improvements, and effective planning techniques. Read on for an overview of Dan Martell’s Buy Back Your Time, and discover how you can take control of your schedule and achieve both personal and professional success.
What’s The Pumpkin Plan by Mike Michalowicz about? Are you a struggling entrepreneur who’s exhausted and overwhelmed? In The Pumpkin Plan, Mike Michalowicz says that the key to being a good entrepreneur is to change your mindset from quantity to quality. He further discusses the components of the quality mindset and how you can implement them. Read below for a brief overview of The Pumpkin Plan.
Are you failing to make sales on a product that other companies are already selling? How can you make your product different from your competitors’s products? One way to differentiate your company is by developing a unique product or service. Even if you’re selling a common item that other companies have, it needs a different qualification that persuades customers to believe your product is the best. Keep reading to learn how to make your product unique, according to Mike Michalowicz.
What’s differentiation in business? How can you stand out from your competitors? People are attracted to the unique and extreme, so to attract customers, Mike Michalowicz says you need a product or service that stands out and is unique to you. Otherwise, customers won’t notice you among your competitors and you’ll struggle to succeed. We’ve organized Michalowicz’s advice for differentiating from your competitors into two main strategies.
What is a brand personality? Why is a brand important for struggling businesses? One way to differentiate your company is by developing a unique approach to delivering your products or services. Even if you don’t have a unique product or service, the way you deliver it can make your company stand out and grow more successful. Continue reading for three elements that will help you build your company’s brand.
Why is it important to rank customers? Is there such a thing as a bad customer? Mike Michalowicz says it’s important to conduct a customer ranking because their rank will determine how you should treat them to ensure your company’s success. The more valuable the customer, the more you’ll prioritize their needs and desires. Let’s explore what makes a customer valuable and the categories of value your customers can fall into.
What makes a customer valuable? Do customers need to share a similar worldview as you? A quality-over-quantity mindset is essential for creating a great product, as well as focusing on the right customers. The ideal customer is one that shares your values, is financially trustworthy, and is willing to work with you. Here’s how you can define your most valuable customers.
What makes a customer bad? Can you get rid of customers that are doing more harm than good? Mike Michalowicz says you need to fire bad customers because they can harm your business by wasting time and resources. Bad customers don’t share your values, aren’t financially trustworthy, and aren’t cooperative. Keep reading to learn how to fire a customer and cut ties with them once and for all.
What’s Onward by Howard Schultz about? How did Schultz turn Starbucks around during the 2007-2008 financial crisis? In Onward, Howard Schultz highlights the obstacles he faced as the CEO of Starbucks at a time of worldwide instability. He further explains how he managed to save the company while preserving its unique value. Read below for a brief overview of Onward.