What Makes Starbucks Special? It’s Not Just the Coffee

A Starbucks coffee store on the corner of a street

What are Starbucks’s values and business principles? What makes Starbucks special compared to other coffee shops? In 1982, Starbucks was just a small coffee shop in Seattle, Washington. After Howard Schultz took over, it became a franchise that customers, employees, and stockholders loved. Let’s look at how Schultz made Starbucks the special coffee franchise it is today.

Starbucks in 2007: How the Franchise Fell From the Top

A Starbucks store in 2007

What happened to Starbucks in 2007? Why did Starbucks suffer from opening new stores? By 2007, Starbucks had become a bastion of coffeehouse culture, but it wasn’t performing as well as former CEO Howard Schultz thought it should. In his book Onward, Schultz discusses how Starbucks rose to the top but fell to the bottom during the 2007-2008 financial crisis. Keep reading to learn about the rise and fall of Starbucks.

How to Make an Online Writing Business Out of a Hobby

a female writer working on her computer in a home office illustrates starting an online writing business

Are you struggling to turn your passion for writing into a profitable venture? Have you ever wondered how successful online writers build their businesses? In his book The Art and Business of Online Writing, Nicolas Cole shares valuable insights on establishing an online writing business. He details strategies for transforming your writing skills into a lucrative career, including self-promotion techniques, creating pillar content, and monetization methods. Keep reading to learn how to take your online writing hobby to the next level by transforming it into a business.

Million Dollar Weekend: Noah Kagan’s Guide for Startups

a bearded man reading a book in an open workspace with computers on desks and large windows

Are you hesitating to start your own business? Do you wish there was a step-by-step guide to turn your ideas into reality? In his book Million Dollar Weekend, Noah Kagan offers a roadmap for aspiring entrepreneurs. This book tackles common startup challenges and provides practical strategies for launching successful ventures. From mindset shifts to market validation, Kagan covers the essentials of modern entrepreneurship. Continue reading for an overview of this book that can help you transform your business dreams into actionable plans.

How to Get Started as an Entrepreneur: Advice From Noah Kagan

a networking event where professionals are chatting illustrates how to get started as an entrepreneur

Are you afraid of failure in business? Do you want to cultivate an innovative entrepreneurial mindset? Noah Kagan’s book Million Dollar Weekend explores strategies for developing a successful approach to entrepreneurship. It focuses on the importance of taking quick action, embracing rejection, and building a strong network. These tactics can help you grow your confidence and achieve your business goals. Keep reading for Noah Kagan’s advice on how to get started as an entrepreneur.

How to Evaluate a Business Idea (and Make Sure It’s Profitable)

a young woman wearing glasses looking at sticky notes on a window illustrates how to evaluate a business idea

Are you looking to turn your business idea into a profitable venture? Have you ever wondered what steps successful entrepreneurs take to validate their concepts? Noah Kagan’s book Million Dollar Weekend outlines the actions required to transform a business idea into a thriving enterprise. He discusses prioritizing customer needs, validating market interest, and developing a straightforward business model. Read on for Kagan’s advice on how to evaluate a business idea.

How to Get Customers for a New Business: 3 Simple Tips

a young man wearing glasses speaking into a megaphone on a city street illustrates how to get customers for a new business

Have you ever wondered how to effectively promote your business? What strategies can help you expand your customer base and increase revenue? In his book Million Dollar Weekend, Noah Kagan details how to get customers for a new business. He discusses social media engagement, email marketing, and the importance of evaluating your results. You’ll find practical advice for entrepreneurs looking to boost their business presence. Read on to discover actionable tips and real-world examples that can help you take your business to the next level.

Your Business’s First Year: How to Make Every Day Count

an entrepreneur in an office looking at a wall calendar illustrates a business's first year

Are you struggling to align your business with your personal life? Want to know how to make your first year as an entrepreneur truly count? In his book Million Dollar Weekend, Noah Kagan shares strategies for maximizing your business’s first year. He outlines how to set actionable goals, implement productivity systems, and build a supportive network. Read on to discover practical tips for turning your entrepreneurial dreams into reality.

The Impact of COVID-19 on Businesses: Schwab & Malleret Explain

businessmen at a conference table in front of a cityscape overlaid with graphs depict the impact of COVID-19 on businesses

Are you curious about how COVID-19 has changed the business landscape? Want to know what the future holds for various industries? In their book COVID-19, Klaus Schwab and Thierry Malleret explore the impact of COVID-19 on businesses across the globe. From supply chain transformations to shifts in government influence, they share insights into the evolving economic and social landscape. Read on to discover how the pandemic is reshaping the business world and what it means for you.

The Creation of Twitter—From Ideation to Success

The Twitter bird icon on a 3D square

How was Twitter created? What company started it all? Why did its hypergrowth become an issue? Twitter (now called X) was first created in 2006 as a status-sharing service. Four men, Noah Glass, Evan Williams, Biz Stone, and Jack Dorsey came up with the original idea for the platform. Here’s a brief look at the creation of Twitter, as told in Hatching Twitter by Nick Bilton.