Why is it important to grow your customer base? What are some ways to attract new customers? In The Cold Start Problem, author Andrew Chen explains how to establish and grow a business from scratch based on the network effect business model. According to him, if you want to grow your customer base, it’s important to understand how the network effect works in business growth. Read on to learn three strategies to grow your customer base, according to Chen.
Grow Your Customer Base: 3 Network Effect Strategies
