Darya Sinusoid, Author at Shortform Books

How to Increase Profits Without Raising Your Prices

Do you want to amp your business’s bottom line? What are the different ways to improve profitability without raising prices? Raising your prices in an effort to increase profits is a dangerous move that has a high chance of backfiring. Unless your business provides a product/service of exceptional value, you risk losing a significant proportion of your customer base to competitors. Before you raise prices, you may want to consider other ways of improving your business’s bottom line. Here’s how to increase profits without raising your prices.

Cancer Relapse: Why Does Cancer Come Back?

What are the chances of cancer coming back? Why can cancer recur after remission? Cancer is such an insidious disease because, in addition to being hard to cure, it often comes back, sometimes in a different part of the body. Cancer relapse happens because the treatment failed to kill all the cancer cells. Even if a single cancerous cell is left behind, it can continue to grow and spread through the body. Keep reading to learn about cancer relapse and why it occurs.

The History of Palliative Care for Cancer

What is palliative care? Why were doctors so opposed to putting cancer patients into palliative care? Palliative care is designed to provide patients with relief of symptoms and improve their quality of life as opposed to curing the disease. For patients suffering from cancer, palliative care wasn’t even an option until the 1950s. According to Siddhartha Mukherjee, the author of The Emperor of All Maladies, many doctors were opposed to the idea of putting cancer patients into palliative care because it felt like surrendering. Keep reading to learn about the arrival of cancer palliative care.

How to Close a Speech: 5 Strategies for Success

What’s the best way to end a speech? What are some things you should avoid doing as you close your speech? A spectacular talk can be ruined by a bad ending. Your speech ending will determine how your audience will remember it. Avoid boring endings, asking for money, or alluding that there was more you couldn’t get to. With this in mind, here’s how to close a speech on a high note.

Public Speaking: Body Language and Movement Tips

Should you sit or stand during a speech? Is it better to move or not to move? There are no hard rules about body language in public speaking. Do what feels natural and comfortable—it projects confidence and helps you focus on delivering your speech as opposed to holding your body in a certain way. Here are some tips to keep in mind.

Customer Happiness: Once It’s Lost, It’s Gone Forever

Why is customer happiness so important? What are the dangers of failing to meet customers’ expectations? Ensuring customer happiness is the key to long-term success. Disappointed customers, on the other hand, can damage your business in various ways: eating into your bottom line, staining your reputation, and making you spend more on new customer acquisition. Keep reading to learn about the importance of customer happiness and what happens when it’s compromised.

How to Prepare for a Speech: Stage Setup, Aids, & Tips

Does public speaking come naturally to you? What is the key to delivering an effective speech? Preparation is key to delivering an effective speech. If you aren’t an experienced speaker, consider using props. Props can be especially useful if you tend to get nervous when speaking in front of an audience as they can help you jog up your memory if nerves get in the way. Here are some tips on how to prepare for a speech, set up your stage, and keep your anxiety at bay.

How to Ensure Customer Satisfaction

How do you make sure your customers leave satisfied? What can you do to maximize your customers’ satisfaction with your products and services? Prioritizing customer satisfaction is essential to business success. According to Josh Kaufman, the author of The Personal MBA, the key to customer satisfaction is the efficiency of your operations. The more efficient your operations are, the more resources you can devote to improving your product. Here’s how to ensure customer satisfaction by optimizing your processes.

How to Use Visual Aids in Public Speaking

What exactly are “visual aids”? What are the benefits of using visual aids in public speaking? Visual aids are any visual elements that are used for the purpose of enhancing or clarifying the speaker’s message (e.g. graphs, charts, slides). Visual aids can also serve as anchors to help you streamline your speech. If you choose to use visuals in your presentation, keep the following dos and don’ts in mind.

Chris Anderson: Why Is Public Speaking So Scary?

Why is public speaking so scary? Why are so many people terrified of addressing a large audience? According to Chris Anderson, the head of TED and the author of TED Talks, the fear of public speaking is two-fold: There is the in-the-moment fear of temporary humiliation—stumbling over words, forgetting what to say, and so on. Then there is the long-term fear of a damaged reputation. Most people care deeply about what others think of them, and they worry that a public flop will change the way they’re viewed. Here’s why we are so terrified of public speaking and what to