How did Adidas deal with Kanye West’s controversies over the years? What were the partners’ requests during contract negotiations? In 2016, Kanye West found himself in a growing number of controversies. The Daily breaks down how Adidas dealt with the backlash by reevaluating the Kanye West-Adidas contract that year. Learn more about Adidas’s attempt to do damage control to save the company.
Looking Back on the Kanye West-Adidas Contract Negotiations










