Business Archives

Peter Senge: Team Learning (Discipline 4)

What is “team learning” in Peter Senge’s The Fifth Discipline? Why is it important to create opportunities for your employees to learn together? Team learning is the fourth discipline in Peter Senge’s framework for creating a learning organization. Team learning encourages people to find ways to work together effectively despite the differences in personalities and communication styles. Here’s how you can implement the discipline of team learning in your organization.

4 Surefire Ways to Build a Connection With Customers

Why should you make a meaningful connection with customers? How do you connect with customers on a personal level? Superfans by Patt Flynn asserts that your customers will have a positive experience with your brand if they feel a sense of personal connection. This includes feeling like the company and its staff understand them, want them to feel welcome, and even want to get to know them as people. Read below to learn how to make connections with customers that they’ll cherish.

The 3 Phases of William Bridges’s Transition Model

What is William Bridges’s Transition Model? How helpful is this model for businesses undergoing change? Developed by Bridges, the Bridges Transition Model helps organizations and individuals adapt to organizational and personal change. His book with Susan Bridges, Managing Transitions, goes into further detail on the model. Keep reading to learn about each stage of William Bridges’s Transition Model.

When to Sell Your Business & How to Do It

How do you know when to sell your business? How do you close a business? In his book Anything You Want, Derek Sivers says that as the owner of your own business, you should pay attention to what makes you happy and the passions that fuel you. When you no longer feel passionate about running your business, Sivers says it may be time to walk away. Keep reading to learn when and how to sell your business, according to Sivers’s advice.

Peter Senge: Personal Mastery (Discipline 1)

What is “personal mastery” in Peter Senge’s The Fifth Discipline? Why is it important to encourage personal growth among your employees? Personal mastery is the first discipline in Peter Senge’s framework for creating what he calls a “learning organization.” When every part of your company—in other words, each person within it—is committed to constant personal growth, the organization as a whole will naturally grow and improve. Here’s how you can incorporate the discipline of personal mastery at your organization.

How to Build a Fan Community That Feels Like a Family

What is a fan community? What is the importance of a fan community for businesses? In Superfans, Patt Flynn argues that you should work to help your fans (loyal customers) form personal connections with each other by building a vibrant fan community. The connections your fans form can create positive experiences with your business. Continue reading to learn how to create a united fan community.

Why Is Big Tech Bad? The 5 Ways It Harms Society

Why is Big Tech bad? How, exactly, do these companies harm society? Scott Galloway identifies five ways in which the Four (Amazon, Apple, Facebook, and Google) have negatively impacted society. He discusses job destruction; prioritizing profit over privacy, national security, and democracy; tax avoidance; elimination of competition; and contributing to the decline of the middle class. Read more to learn how Big Tech companies inflict damage in their fight for market dominance.

The 3 Ways to Create a Memorable Customer Experience

How do you create a memorable customer experience? Why are customer experiences important? In Superfans, Patt Flynn argues that you can instill positive emotions in your customers by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand feels more meaningful. Keep reading to learn how to create a memorable customer experience.

4 Customer Involvement Opportunities to Increase Engagement

What’s the importance of customer involvement? How can you get customers more involved with your business? In Superfans, Patt Flynn explains that fans will become much more attached to your brand if they feel like they’re a part of the company. Flynn offers four methods for making your fans part of the company: letting fans make decisions, giving them a look behind the scenes, sharing the spotlight, and hiring your superfans. Let’s look at the four ways to get customers involved emotionally and financially.

The Fifth Discipline: Systems Thinking Explained

What exactly is “systems thinking” in Peter Senge’s The Fifth Discipline? How does systems thinking relate to the other four disciplines? Systems thinking is the fifth discipline in Peter Senge’s framework for creating a learning organization. Systems thinking ties the other four disciplines together to create a cohesive management system where all the different parts work well together to produce the best possible results. Here’s how you can implement the systems thinking discipline at your organization.