What’s the anchoring effect in negotiation? Should you make the first offer? If so, what should it be? According to Deepak Malhotra and Max H. Bazerman’s book Negotiation Genius, the anchoring effect refers to the first piece of information offered in a negotiation. This point determines how the rest of the negotiation will go. Learn more about anchoring in negotiation below.
Anchoring in Negotiation: Should You Make the First Offer?










