What role does cognitive bias play in negotiation? What biases have the greatest impact on your and your counterpart’s decision-making? In negotiation, cognitive bias plays a crucial role in how we receive information and determine our best interests. And as a skilled negotiator, you can take advantage of universal human cognitive biases to frame your position in a way that makes it optimally attractive to your counterpart. In this article, we’ll discuss how to use two cognitive biases (the framing effect and the loss aversion bias) to steer a negotiation in your desired direction.
Cognitive Bias in Negotiation: Use It Strategically










