The World's Best Book Summaries
Is it better to have millions of followers or to have a small community? What are the steps for building an online community? According to Gary Vaynerchuk in Crush It!, it’s better to build a small, loyal community around your business than to have tons of mildly interested followers. He provides five steps you need to keep repeating in order to grow your following. Keep reading to learn how to build your online community.
Are you looking for Allan Dib’s one-page marketing template? Why is having a marketing plan crucial for the success of your business? The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses fail to market effectively, which is where Allan Dib’s one-page marketing template can help. Keep reading for Dib’s one-page marketing template from The 1-Page Marketing Plan.
Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn’t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.
Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business? In his book Crush It!, Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.
What are the three types of tech companies? What are the advantages and disadvantages of each type? In his book Inspired, Marty Cagan outlines the three types of tech companies: startups, growth-stage companies, and enterprise companies. He also discusses the pros and cons of being at each stage. Continue reading to learn about the three types of tech companies.
What is the freemium business model? How do freemium products generate revenue? The freemium business model is where a business gives away a limited suite of services for free and charge for a premium or additional features. The revenue from paying customers supports the costs incurred by the free users. In this article, we’ll take a look at the concept behind the freemium business model and explain the difference between freemium and free trial.
Why is it important to define the customer groups your business intends to target? What are the different types of customer groups? It’s important to identify and validate your customer groups before you develop your business model. There are five main types of customer groups: 1) mass market, 2) niche market, 3) subdivided market, 4) diversified market, and 5) multi-sided market. We’ll take a look at how to target each of these groups below.
What is technological maturity? How do you measure the maturity of a technology? There are a number of models that can be used to chart the maturity of a technology. The TRL (Technology Readiness Level) is the most common tool for measuring the maturity of a technology in terms of its evolution (from basic concept to an actual working system). The TALC (Technology Adoption Life Cycle), on the other hand, measures technological maturity in terms of the degree of its adoption by the market. In this article, we’ll take a look at how the two systems overlap.
What are the three kinds of decisions that warrant nudges? How can you improve your decision-making skills? In the book Nudge, Thaler and Sunstein explain that we make choices without realizing how the way they’re presented affects us. Not all decisions require nudges, but there are three common types that do. Keep reading to learn about the three kinds of decisions that warrant nudges.
Why is building a personal brand a good idea for anyone? What are the three top benefits of a personal brand? According to social media guru Gary Vaynerchuk (a.k.a. Gary Vee), every business owner, employee, and aspiring entrepreneur should build a personal brand. The benefits range from boosting sales, to developing a following, to building a resume. Here is Gary Vee’s advice for why you need a personal brand.