Entrepreneurship Archives

Continuing Development Post-Launch: Tips for Startups

So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.

The Law of Leadership: The First Brand Is the Default

What are the first two immutable laws of marketing? Why is it so important to enter a market first? The first two of The 22 Immutable Laws of Marketing are the Law of Leadership and the Law of Category. The Law of Leadership says that the first entry in a market will be more successful than its followers. Similarly, the Law of Category says that if you’re too late to be the first on the market, then you should create a new category of an existing product. Keep reading to learn more about the first two laws of marketing.

Start Small, Aim Big: 3 Ways to Grow a Small Business

Do you want to grow your small business but not sure where to start? What are some viable growth options for a small business with a limited budget? Growing your business usually isn’t as hard as starting it. Below we will share two ways you can grow your small business in an effective and manageable way. Here are three ways you can grow your small business.

The Law of Sacrifice in Marketing: How to Cut

What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.

How to Create a Promotion Plan: Template + Strategies

Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.

3 Things You Need to Do Before Your Business Launch

How do you execute a successful business launch? What do you need to do before you go ahead and launch your product/service into the market? Once you’ve created your product or service, it’s time to start planning your business launch. To maximize the chances of your launch being successful, there are three things you must do before you go ahead and put your product/service out there. Here are three things you should do as you plan your business launch.

Ladder Marketing: Know Your Place in the Hierarchy

What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.

The Law of Resources: A Good Idea Isn’t Enough

What is the Law of Resources? Why is having a good idea not enough in the marketing arena? Marketing is about getting your product or service into the minds of consumers, and you need resources not only to reach them in the first place but also to stay in their minds. And marketing is very expensive. Continue on to learn more about the Law of Resources.

The Founding of Andreessen Horowitz Venture Capital

How did Ben Horowitz go from managing software companies to starting the venture capital firm Andreessen Horowitz? Why was the company so successful? Ben Horowitz, author of The Hard Thing About Hard Things, didn’t know what to do after he sold Opsware in 2007. He wanted a change of career but didn’t want to waste all the knowledge he gained as a CEO. His solution was to start a venture capital firm to help entrepreneurs realize their dreams. Keep reading to learn more about the Andreessen Horowitz venture capital firm.

The Law of Singularity: Focus on Impactful Strikes

What is the Law of Singularity in marketing? Why is it better to focus your efforts on one big jab rather than multiple small punches? The Law of Singularity states that you should focus on finding opportunities to make a bold move that makes a big impression. The Law of Candor goes further to say that that big impact may even be the act of acknowledging your own negative attributes and exploiting them. Continue reading about the Law of Singularity and the Law of Candor from The 22 Immutable Laws of Marketing.