The World's Best Book Summaries
What is the NVC empathy approach? How can you apply it in practice? Nonviolent Communication provides a helpful framework for maintaining an empathic presence when people express themselves. In NVC, empathy requires focusing our full attention on the person and listening for the needs and feelings beneath their words. Read about NVC, empathy, and communication.
Are you an extrovert in a relationship with an introvert? Do you know how to communicate with an introvert? Opposites often attract, including introverts and extroverts. But it is important to know how to communicate with an introvert because it’s different than with an extrovert. Keep reading for some tips on how to communicate with an introvert.
How do you create an effective commercial? What tips are there for creating great commercials? Effective commercials work because they help convert a customer’s brand loyalty. In his book Ogilvy on Advertising, David Ogilvy offers tips on how to create commercials that work. Keep reading for tips on how to create effective commercials.
What is the culture map and how does Netflix use it? How can it help you better understand the different cultures of people you work with? A culture map is a tool that maps out key characteristics of a given culture. Understanding points of overlap and deviation help you communicate better across cultures. Read more about the culture map as a tool and how Netflix was able to use it successfully.
What is the NVC conflict resolution method? How does it differ from the traditional compromise-oriented approach? Unlike the traditional approach to conflict resolution, the nonviolent communication (NVC) method does not aim for a compromise. Instead, the NVC approach focuses on what both parties need and creates solutions that will meet those needs in full. Read about the NVC conflict resolution process and how it is executed in practice.
What is the Chris Voss “that’s right” principle? What does it mean when someone says “that’s right” in a negotiation? According to Chris Voss, “that’s right” signals an important milestone in a negotiation. It means that your negotiating counterpart has come to embrace what you have said, and it is their way of acknowledging you seeing things their way. Read about the Chris Voss “that’s right” principle from the former FBI hostage negotiator.
Why is ad imagery important? How can you create the best ads using ad imagery? Ad imagery refers to the graphics or photos in an ad. Imagery is often the first thing people connect with in an ad, so it’s important to make sure you have great ad imagery. Read more about ad imagery and how to successfully create an ad.
Why does Chris Voss advocate getting to “no” in a negotiation? Isn’t getting to “yes” the ultimate goal of any negotiation? According to Chris Voss, getting to “no” makes your counterpart feel in control. When people say “no” to something, it is a powerful assertion of control. Keep reading to find out why Chis Voss advocates getting to “no” before getting to “yes.”
What is conflict mediation? What is the role of a mediator in conflict resolution? Conflict mediation is a process in which an impartial party helps those involved achieve a mutually acceptable resolution. The mediator keeps the conversation on track by continually refocusing everyone’s attention on feelings, needs, and requests. Here are four practical tips for nonviolent conflict mediation, according to Marshall Rosenberg.
What is advertising research? How can advertising research help create great ads, and test your ads for their effectiveness? Advertising research takes into account a lot of factors. When doing advertising market research, you can take into account product, company, economic, and advertising factors to gather marketing information. Read more about advertising research and factors you should consider when researching.