The World's Best Book Summaries
What was Title 42? Without Title 42, what will the US-Mexico border look like? Will the border be overrun with migrants? Title 42 was a controversial, pandemic-era public health order that banned migrants from claiming asylum at the US-Mexico border. It also allowed US agents to rapidly expel them from the country, claiming a risk to public health. Continue reading to learn how effective Title 42 was and what its expiration means for the future.
How should senior leadership be involved in innovation projects? How should you handle integrating new initiatives into your core business? In Lead From the Future, business strategists Mark W. Johnson and Josh Suskewicz explore the steps of future-back thinking (visionary planning). They show how you can adopt the process to improve outcomes for your business. Keep reading for Johnson and Suskewicz’s advice on how to implement a business strategy with an eye always on the future.
What is the metaverse? Is the metaverse dead or just evolving more quietly than anticipated? When Facebook founder Mark Zuckerberg launched the metaverse in October 2021 he called the immersive virtual world “the next chapter for the internet.” But some say the metaverse didn’t just fail to live up to its promise to revolutionize human interactions in the virtual world, it actually died. We’ll take a look at what the metaverse is and the concerns for its welfare.
What will your industry look like in 10 years? How will the market change? How might your company need to adjust to meet new demands in a different business landscape? Drawing on insights from their research and experience working with prominent companies, Mark W. Johnson and Josh Suskewicz provide a practical, three-stage framework that enables you to stay ahead of your competition and unlock new possibilities for your organization. The first stage is creating a vision. Read on to learn how to create a vision for your business with the three steps provided in Lead From the Future.
Do short-range concerns leave you without the time to plan for the future of your business? Are you vulnerable to missing out on big opportunities and being caught off guard by major problems? In Lead From the Future, Mark W. Johnson and Josh Suskewicz offer business leaders a new mindset and strategic approach. This mindset and approach will promote the growth and relevance of their organizations far into the future. Continue reading for an overview of this how-to book for leaders.
What’s future-back thinking? How can it boldly take your business into the future? In Lead From the Future, business strategists Mark W. Johnson and Josh Suskewicz argue that, to drastically improve your organization’s chances of successful growth in the long term, you must anticipate and shape the future rather than simply react to challenges as they arise. Read more to learn about this approach and how it can work for your business.
What’s unique about your YouTube channel? Where do good video content ideas come from? Is it possible to create quality content without fancy equipment? According to Benji Travis and Sean Cannell, the most important thing you can do to build your YouTube business is to consistently post valuable content on your channel. They discuss how to choose a theme for your channel and how to make videos that will deliver the value your channel needs to be successful. Keep reading to learn how to create YouTube content that’s compelling.
What should you do with your YouTube channel before focusing on revenue? What are the various ways you can make money on YouTube? Which is better—channel membership or Patreon? According to prominent YouTubers Benji Travis and Sean Cannell, the “YouTube secret” is this: you just need a sound business model. In their book, they explain how to create a successful YouTube channel and share several ways to monetize it. Read on to learn how to make money with a YouTube channel through four revenue streams.
How do you build a community of viewers on YouTube? How often should you post videos to your channel? What’s the best way to deal with trolls? While it’s crucial to create quality content, content by itself is not enough to make your YouTube business successful. Benji Travis and Sean Cannell explain that you also need to build a community of dedicated viewers who are united by their common interest in your content. Read more to learn how to build a YouTube audience and foster community among your viewers.
How do you know your videos are really delivering the value you intended? Do YouTube analytics overwhelm you? If you want to have a successful YouTube channel, you need to understand the metrics for your videos. In YouTube Secrets, prominent YouTubers Benji Travis and Sean Cannell help you decipher YouTube’s algorithms and leverage them for ranking. Keep reading to learn how to understand YouTube analytics and make use of their insights.