Business Archives

Running Lean by Ash Maurya: Book Overview & Key Points

Why do so many business models fail? What is a Lean Canvas, and how do you create one? How can you better understand your target customers’ problems? In Running Lean, Ash Maurya shows how you can avoid business failure with the Lean Canvas model. This approach helps build and sustain a flexible business model that evolves alongside customer preferences. This article will detail how Ash Maurya’s Lean Canvas approach can help businesses avoid failure and move forward with confidence.

How to Understand Customer Needs Using Interviews & Testing

What are the best strategies for understanding customer needs? When thinking about how to understand customer needs, what should you consider? Whether entering a new market or adapting to a changing one, knowing how to understand customer needs is critical for business success. The better you know the needs of your customers, the better your product or service will be. Learn more about how to get to know your customers better with these insights from entrepreneurial expert Ash Maurya, author of Running Lean.

How to Use an Early Adopters Model in Marketing

How do you use an early adopters model in marketing? What are early adopters, and why should you target them? An early adopters model focuses on gathering interest from people who are likely to try a new product and influence the initial growth of your company. This is a key part of growing your business, and though you can shift focus later on, focusing on early adopters marketing at first is a good strategy. Continue reading to learn how to build an early adopters model and how to use it in marketing.

How the Mighty Fall: Book Overview and Takeaways

Why do so many companies crack under pressure? How can a floundering company recover? While Jim Collins’s book How the Mighty Fall is a warning to companies that have grown complacent, it also serves as motivation for those in the throes of decline. Collins says that by staying vigilant about the threat of failure, you can rechart your course, keep pushing forward, and ensure your company’s survival. Read below for a brief How the Mighty Fall book overview.

How to Set Up a Small Business Using a Lean Canvas

How do you set up a small business? What are some small business growth strategies that you can integrate into your business model? To set up a small business, you need to draft a business model that’s flexible and adaptive. You should take into account your customer wants and needs both in your initial plan and as you grow. Learn how to set up a small business using these strategies from Ash Maurya’s Running Lean.

Overconfidence Bias in Decision-Making: A Company’s Downfall

How does overconfidence affect decision-making? How does overconfidence hurt businesses? In his book How the Mighty Fall, Jim Collins claims that one of the reasons why companies fail is because managers or workers are overconfident that the company can only go uphill. Companies should always be prepared for the worst, and believing otherwise will only hurt them. Let’s look at how overconfidence bias in decision-making hurts companies.

How to Develop & Use Key Performance Indicators (KPIs)

What are the best strategies for developing key performance indicators and using them effectively? In business development, what is the role of key performance indicators in optimizing your business model? Developing key performance indicators (also known as KPIs) is the starting point for monitoring the growth of your company. Using key performance indicators gives you a data-driven approach to keeping track of your company’s success. Learn about how to develop and use key performance indicators that are appropriate for your business.

The Effects of Poor Leadership on Big Companies

What are the effects of poor leadership? What’s “bad growth” in business? According to How the Mighty Fall by Jim Collins, a successful company could become obsessed with growth in all the wrong ways, which he calls overreaching. This is mainly caused by leaders who believe that bigger is always better, but don’t necessarily pay attention to the finer details. Keep reading to learn more about the effects of poor leadership on successful businesses.

The Result of Ignoring Symptoms of Business Failure

What happens when leaders ignore the symptoms of business failure? Can a company collapse overnight? According to How the Mighty Fall by Jim Collins, a major contributor to a company’s downfall is when it disregards signs of decline. Because leaders ignore these signs, they make reckless decisions with potentially disastrous consequences. Continue reading to learn the consequences of ignoring the symptoms of a failing business.

The Negative Impact of Change in an Organization

What’s the negative impact of change in an organization? What happens when leaders make rash, emotional decisions? Sometimes, change can be great for an organization. Other times though, abrupt change could be a sign of leaders desperately trying to save a failing business. Let’s look at the negative impact of change in an organization, including bringing new people in and implementing new strategies.