Business Archives

Theranos Investors: How Bias Led to Fraud

Who were the Theranos investors? How did Theranos and Elizabeth Holmes use psychological biases to convince investors to hand over their money? The Theranos investors included business powerhouses like Henry Kissinger and George Shultz. These people gave more legitimacy to the business, and psychological biases helped convince them that Elizabeth Holmes and Theranos were on their way to the top. Read more about the Theranos investors and how Holmes was able to deceive them.

Transformation Marketing: The Hero’s Journey

What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.

Selling Happiness: Happy Endings in Marketing

What does selling happiness mean? How can you use happiness in your marketing campaigns? When you write your storybrand brandscript to have a happy ending, you’re selling happiness. There are three important story endings that can help you sell happiness. Keep reading to find out what selling happiness means and how to use it in marketing campigns.

Happiness Marketing: What It Is and How It Works

What is happiness marketing? Is this kind of marketing effective? Happiness marketing is a type of marketing that focuses on feelings of satisfaction and fulfillment. It’s a successful marketing approach that focuses on a specific ending. Read more about happiness marketing and how it works.

Writing a Storybrand Brandscript: 7 Elements

What is a brandscript? How can writing a brandcsript help you build a storybrand for your company? A brandscript is how you tell the story of your brand. Creating a script complete with a story, characters, and a conflict can help you determine your marketing strategy. Keep reading to find out how to create a brandscript.

How to Get People’s Attention: Have a Brand Story

Do you want to know how to get people’s attention in a marketing campaign? What do you have to do to break through the clutter? All marketers are looking for new ways to figure out how to get people’s attention. Traditional marketing often fails at breaking through the clutter and achieving its goals. Keep reading to find out how to get people’s attention.

What Is the Entrepreneurial Operating System (EOS)?

What is the Entrepreneurial Operating System? What are its components and purpose? The Entrepreneurial Operating System (EOS) is a leadership and management framework developed by entrepreneurial expert Gino Wickman. There are six components that make up the EOS of any business enterprise: traction, people, data, issues, process, and traction. Keep reading to learn about the Entrepreneurial Operating System and its components.

Marketing Noise: Why Most Marketing Doesn’t Work

What is marketing noise? Why does marketing noise make it more difficult for marketing to succeed? Marketing noise is the idea that the market is overfilled with information. Our brains cannot process all the information and it makes it difficult to make decisions. Read more about marketing noise and why a lot of marketing doesn’t work.

Creating an Email Nurture Campaign: 5 Steps

What is a nurture campaign? How can you create nurturing email campaigns and how do they work? A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action. Keep reading to find out how to create a nurture campaign and write nurturing emails.

Writing a Call to Action Email: Be Direct

How do you write a call to action email? What is the purpose of these emails? A call to action email is the last email in a nurture campaign. This email brings up a problem, poses a solution, and asks the customer to take action to solve the problem. Read more about a call to action email and how to use them.