The World's Best Book Summaries
How do you create a memorable customer experience? Why are customer experiences important? In Superfans, Patt Flynn argues that you can instill positive emotions in your customers by creating memorable experiences. When your fans have fond memories of engaging with a brand, their time and energy invested in the brand feels more meaningful. Keep reading to learn how to create a memorable customer experience.
What’s the importance of customer involvement? How can you get customers more involved with your business? In Superfans, Patt Flynn explains that fans will become much more attached to your brand if they feel like they’re a part of the company. Flynn offers four methods for making your fans part of the company: letting fans make decisions, giving them a look behind the scenes, sharing the spotlight, and hiring your superfans. Let’s look at the four ways to get customers involved emotionally and financially.
What exactly is “systems thinking” in Peter Senge’s The Fifth Discipline? How does systems thinking relate to the other four disciplines? Systems thinking is the fifth discipline in Peter Senge’s framework for creating a learning organization. Systems thinking ties the other four disciplines together to create a cohesive management system where all the different parts work well together to produce the best possible results. Here’s how you can implement the systems thinking discipline at your organization.
What does it take to become a tech giant? Who will be the next trillion-dollar tech company? Is it finally Microsoft’s turn? The Four (Amazon, Apple, Facebook, and Google) have dominated the marketplace for years, but, even in the absence of efforts to break them up, Scott Galloway says the Four won’t always be on top. History demonstrates that even the most successful companies can’t stay on top forever. We’ll first explore the factors Galloway claims are necessary for a business to be the next big tech company. Then, we’ll identify four potential candidates for that position. Take a look.
What are “mental models” in Peter Senge’s The Fifth Discipline? What can you, as a leader, do to create a company culture where people strive to constantly grow and update their knowledge in line with new information? Mental models are the second discipline in Peter Senge’s framework for creating a learning organization. In practice, this means improving your ability to see the big picture by constantly assessing and updating what you think you know. Keep reading to learn about the discipline of mental models and how you can implement it in your organization.
Are Amazon, Apple, Facebook, and Google monopolies? How can competition be encouraged? In The Four, entrepreneur and marketing professor Scott Galloway takes a close look at four technology companies that dominate the modern marketplace: Amazon, Apple, Facebook, and Google (the “Four”). He makes the case that it’s time for the law to treat them as monopolies. Keep reading for Galloway’s idea on how to break up Big Tech.
What are “the four” of big tech? What makes them so? Should—and can—they be reigned in? In The Four, Scott Galloway takes a hard look at four technology companies that dominate the modern marketplace: Amazon, Apple, Facebook, and Google. He discusses their success and their impact, how their power might be limited, who’ll be the next tech giant, and how you can make it in the economy they’ve created. Keep reading for our overview of this important book.
How is an organization’s purpose determined? Should profit be a driver or merely a byproduct? The strongest driver of a company’s culture is its overriding purpose in the world. As Frédéric Laloux explains in Reinventing Organizations, this purpose is not dictated from on high but emerges organically from the work the company does and the values of its members. Keep reading to learn about the preeminence of organizational purpose in visionary companies.
What effect do Amazon’s automated processes have on jobs? How are Facebook and Google eliminating jobs? The products and services from Amazon, Facebook, and Google fulfill some of our deepest human needs. However, they’re taking away our livelihoods, says Scott Galloway. He argues that these companies destroy more jobs than they create. Keep reading to learn how job elimination in their own and their competitors’ workplaces is caused by Amazon’s emphasis on automation and Facebook and Google’s massive advertising capabilities.
Is it possible to compete with Facebook, Google, Amazon, or Apple? How fair is the market’s environment? In his book, Scott Galloway harshly criticizes the Four’s efforts to eliminate their competition, creating a landscape of big tech monopolies. While large, powerful companies always have a competitive edge, he argues that the Four wield their size and power unfairly to purposefully eliminate competitors from the market. Read more to learn how the Four purchase competitors, force competitors out of business, and engage in other questionable tactics.