Katie Doll

Senior SEO Writer

Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.

Expertise

Bachelor of Arts in English With a Concentration in Creative Writing

6 Tips for Customer-Centric Product Development

Why is customer-centric product development important for business? How can you implement a customer-centric strategy in your business plan? According to 12 Months to $1 Million by Ryan Moran, you must create a brand by having a coherent line of products that all serve the same customer. With this in mind, Moran suggests putting the customer first when creating your first product. Let’s dive into the details of customer-centric product development.

The Best Strengths for Leaders: Gallup’s 4 Recommendations

What’s Gallup’s leadership philosophy? What are the best Gallup strengths for leaders? Gallup is a business research and consulting company that Strengths Based Leadership by Tom Rath and Barry Conchie bases most of its research on. Their book lists four strengths that leaders should capitalize on based on their innate talents, with the help of a well-balanced team to fill in the gaps. Keep reading to learn more about the best Gallup strengths for leaders.

The 3 Steps to Taking an Emotional Negotiation Approach

Why is empathy important in negotiations? How can you succeed at an emotional negotiation approach? Reading other people’s emotions is crucial for negotiations. When you know how another person is feeling, you can offer them what they want with an offer they can’t deny. Keep reading to learn more about the emotional negotiation approach.

A New Product Launch Strategy to Boost Sales and Attraction

What’s the best way to launch a new product? How can you create engaging content that’ll draw in audiences? Your new product deserves an exciting campaign that increases sales. If don’t know the first thing about promoting your product, 12 Months to $1 Million by Ryan Moran has all the tips you need. Continue reading for an in-depth new product launch strategy to help you get started.

The 2 Different Approaches to Negotiation, Explained

A Guide to Developing Effective Negotiation Strategies

What are the different approaches to negotiation? Which negotiation tactic will help you get what you want? In our daily lives, we negotiate with others for things we want, whether the context is business or personal. Experts have different theories about the best approach to getting what you want out of a negotiation. Continue reading for the two main approaches to negotiation: emotional and rational.

Why Leadership Execution Skills Matter (Example + Actionables)

Why are leadership execution skills important? What’s it like working for someone who’s an execution leader? People who lead by execution do anything possible to make their ideas a reality. This also involves making hard decisions for both themselves and the team. Continue reading to learn how to be a leader who focuses on execution, according to Strengths Based Leadership by Tom Rath and Barry Conchie.

How to Grow Sales in Business: 2 Areas to Improve

Are you launching a new product soon? How can you guarantee that your product will continue to sell out? Once you’ve launched your first product and are taking sales, 12 Months to $1 Million by Ryan Moran writes that your focus should be on growing your sales. Moran explains how you can achieve 25 sales per day by effectively maintaining your inventory and creating positive buzz. Discover how to grow sales in business and keep the momentum going.

Best Negotiation Tools and Techniques for Strategic Moves

What are the best negotiation tools and techniques? What dodge-and-counterpunch negotiation moves should you use? When negotiating with a partner who’s throwing everything at you, you need to be prepared for their moves. Additionally, you should consider what type of boundaries and conditions you want to set for the negotiation. Discover more about these necessary negotiation tools and techniques below.

Influential Leadership Skills That Will Move Others

What skills do influential leaders possess? How do you use an influential team member to help your company? Influential leaders are those who can get others on board with their ideas. In their book Strengths Based Leadership, Tom Rath and Barry Conchie give advice for people who are highly influential in the workplace, including leaders and employees. Read below to learn more about influential leadership skills.

How to Maintain Inventory With Outside Funding

Why is inventory management important for small businesses? Where should you get funding to keep your business running? Once you’ve launched your product, you must maintain inventory and keep your product in stock. Running out of your product can be disastrous for your business: It prevents you from making revenue, destroys your sales momentum, and loses customer engagement. Let’s look at how to maintain inventory by receiving funding.