Hannah Aster, Author at Shortform Books

Garyvee Marketing: Metaphorical Jabs and Right Hooks

Are you looking for Garyvee marketing techniques? What are jabs and right hooks in terms of marketing? In marketing, a metaphorical jab is content that builds the relationship between you and your customer. A metaphorical right hook is marketing content that includes a call to action and aims to convert a sale. These Garyvee marketing techniques were designed to help businesses get noticed in an oversaturated social media market. Keep reading to learn more about Garyvee’s marketing techniques.

The ABC Capital Cities Acquisition

How did the ABC Capital Cities acquisition happen? How did this affect Bob Iger’s career? In 1985, ABC was acquired by Capital Cities Communications for $3.5 billion. The ABC Capital Cities acquisition had a huge impact on young Bob Iger’s career because it introduced him to him Tom Murphy and Dan Burke, who became his role models for good management. Keep reading to learn about the ABC Capital Cities acquisition and how it changed Bob Iger’s life.

It’s What’s Inside That Counts, Not Appearance

Have you ever been judged based on your appearance or caught yourself judging somebody else? How important is it to remember that it’s what’s inside that counts? Retired Navy SEAL and author of Make Your Bed, Admiral McRaven, recounts two impactful moments when he learned that it’s what’s inside that counts. He learned how important it is to look beyond appearance and instead allow a person’s heart to determine how you see them. Keep reading to learn how McRaven learned it’s what’s inside that counts during his time in the SEALs.

The Go-Giver Quotes: The Best 6 Passages

What are the best The Go-Giver quotes? How can these quotes help you understand the Five Laws of Stratospheric Success better? The Go-Giver is a parable by Bob Burg about the importance of being a “giver” rather than a “getter”. These The Go-Giver quotes relate to each one of the Five Laws of Stratospheric Success explained in the book. Keep reading for six important The Go-Giver quotes.

The Top 13 Brian Tracy Time Management Exercises

Do you feel like there isn’t enough time in the day to get everything done? Do you want to use Brian Tracy’s time management exercises to help you become more productive? The difficult truth is that no matter how much you get done, there will always be more to do, the key is to prioritize. Here are 13 Brian Tracy time management exercises that will help you learn to prioritize, get organized, and overcome limitations. Keep reading for Brian Tracy time management exercises from Eat That Frog.

Bob Iger’s Biography: The Ride of a Lifetime

Do you want to learn about former Disney CEO Bob Iger’s biography? How did a poor boy from Long Island become CEO of one of the world’s biggest media companies? Bob Iger started as a bottom-level crew member on television sets and eventually became CEO of Disney for 15 years. He led Disney through momentous changes in technology and global expansion. This article is a brief overview of Bob Iger’s biography. Continue reading for Bob Iger’s biography.

What Is the Eat the Frog Technique?

What is the Eat the Frog technique from Brian Tracy’s Eat That Frog? How can learning this technique help you manage your time better? Eat That Frog is based on Mark Twain’s metaphor for getting hard things done: if you have to eat a live frog, do it right away and everything after that will be easier by comparison. Brian Tracy used that metaphor to create the Eat the Frog technique in his time management book. Keep reading to learn about the Eat the Frog technique.

Failure Makes You Stronger: Learn From Your Mistakes

How does failure make you stronger? How did Navy SEAL Admiral McRaven break free of his cycle of failure to become successful? In McRaven’s book, Make Your Bed, he describes two events that took place while he was in the SEALs that solidified the belief that failure makes you stronger. Thanks to those lessons, he was eventually able to prove himself as a strong SEAL leader. Keep reading to learn about McRaven’s journey and how failure makes you stronger.

How to Complete Daunting Tasks: One Step at a Time

How does taking work one step at a time help you complete daunting tasks? Why does a productive workday start with a clean workspace? The best way to overcome procrastination and make a big job doable is by breaking it into smaller steps and focusing on one step at a time. To make it easier to get focused and keep going on an important task, make sure you start with an organized and clean workspace. Keep reading to learn how you can accomplish daunting tasks by taking them one step at a time.

Bob Iger’s First Hundred Days as Disney CEO

Why were Bob Iger’s first hundred days as Disney’s CEO so important? What big changes did he make to the way Disney is run? Although Bob Iger’s first hundred days as Disney’s CEO overlapped Michael Eisner’s final 6 months, all eyes were on Iger. Iger chose to take advantage of his position to repair relationships Eisner had destroyed and to fundamentally change how Disney would be run. Keep reading to learn more about Bob Iger’s first hundred days as Disney’s CEO.