The World's Best Book Summaries
What is a brand character? How can developing a brand character help you build a storybrand? A brand character is the “hero” of your story. In terms of building your storybrand, the brand character or hero is the customer. You should think of them as a fully developed person, who you build your story around. Read more about how to develop a brand character.
Do you want to know how to get people’s attention in a marketing campaign? What do you have to do to break through the clutter? All marketers are looking for new ways to figure out how to get people’s attention. Traditional marketing often fails at breaking through the clutter and achieving its goals. Keep reading to find out how to get people’s attention.
Do you want to know how to improve a website? How can you make your website fit your storybrand? Learning how to improve a website can have huge benefits for your company. You can improve technical aspects, as well as make your website fit into your storybrand. Keep reading to find out how to improve a website.
How do email marketing campaigns work? How do you create good email marketing campaigns? Email marketing campaigns are series of planned emails that remind customers of your business or services. You can offer specials, sales, or other marketing tactics through these campaigns. Read more about email marketing campaigns and how to us them.
What is marketing noise? Why does marketing noise make it more difficult for marketing to succeed? Marketing noise is the idea that the market is overfilled with information. Our brains cannot process all the information and it makes it difficult to make decisions. Read more about marketing noise and why a lot of marketing doesn’t work.
What is a nurture campaign? How can you create nurturing email campaigns and how do they work? A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action. Keep reading to find out how to create a nurture campaign and write nurturing emails.
How do you write a call to action email? What is the purpose of these emails? A call to action email is the last email in a nurture campaign. This email brings up a problem, poses a solution, and asks the customer to take action to solve the problem. Read more about a call to action email and how to use them.
What is an accountability mirror? How can you use an accountability mirror to better yourself? The accountability mirror is David Goggins’ method of making sure he achieves his goals. Goggins put post-it notes on his mirror, and used the mirror as a way to check-in with himself, and to give himself pep talks. Read more about the accountability mirror and how it works.
What are the different types of CTAs? How do you know when to use the different CTAs? There are two distinct types of CTAs: direct and transitional. You may use the different CTAs at different times during your marketing campaigns. Read more about the types of CTAs and how they work.
What are marketing testimonials and why do you need them? How can testimonials strengthen your company? Marketing testimonials are collections of customer experiences that endorse the brand or product. Typically, they’re a good way to get more customers and increase awareness. Read more about marketing testimonials and how they can help your company.