100 Best Social Engineering Books of All Time

We've researched and ranked the best social engineering books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Featuring recommendations from Reid Hoffman, Walter Isaacson, Malcolm Gladwell, and 351 other experts.
1

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
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Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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2
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing...
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Dustin MoskovitzSeek to be understood. (Source)

Scott Adams[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond JohnI love all the Dale Carnegie books. (Source)

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3

Thinking, Fast and Slow

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel...
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Barack ObamaA few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates[On Bill Gates's reading list in 2012.] (Source)

Marc AndreessenCaptivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

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4

The 48 Laws of Power

This amoral, cunning, ruthless, and instructive book synthesizes the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz with the historical legacies of statesmen, warriors, seducers, and con men throughout the ages. less

Charlamagne Tha GodThese are the books I recommend people to listen to on @applebooks. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

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5
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our...
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Dan ArielyNudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric RiesA pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan HolidayThis might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

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6
Harden the human firewall against the most current threats

Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire--why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly-used techniques that fool even the most robust security personnel, and shows you how these techniques have been used in the past. The way that we...
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7

The Art of War

For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture-a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words. In his crisp, accessible new translation, scholar John Minford brings this seminal work to life for modern readers.

Minford opens with a lively,...
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Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan SpiegelAfter meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

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8

Getting to Yes

Negotiating Agreement Without Giving in

The key text on problem-solving negotiation-updated and revised

Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.

Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable...
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Charles T. Mungerrecommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Dustin Moskovitz[Dustin Moskovitz recommended this book on Twitter.] (Source)

Drew HoustonAbout principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

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9

1984

A PBS Great American Read Top 100 Pick

With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this hardcover edition.

“Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker
 
In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave...
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Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

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10
Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them... more

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

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11
He says that's his best offer. Is it?

She says she agrees. Does she?

The interview went great—or did it?

He said he'd never do it again. But he did.

Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and...
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Recommended by Naval Ravikant, and 1 others.

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12

Meditations

One measure, perhaps, of a book's worth, is its intergenerational pliancy: do new readers acquire it and interpret it afresh down through the ages? The Meditations of Marcus Aurelius, translated and introduced by Gregory Hays, by that standard, is very worthwhile, indeed. Hays suggests that its most recent incarnation--as a self-help book--is not only valid, but may be close to the author's intent. The book, which Hays calls, fondly, a "haphazard set of notes," is indicative of the role of philosophy among the ancients in that it is "expected to provide a 'design for living.'" And it... more

Arianna HuffingtonI find [this book] so inspirational and instructive, it lives on my nightstand. (Source)

Chip ConleyI have given [this book] away to a number of people. (Source)

Marvin LiaoMy list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

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13

Crucial Conversations

Tools for Talking When Stakes Are High

Crucial Conversations: Tools For Talking When Stakes Are High is a guide to hone your conversation skills, and prepare you for the most important or trying times of your life and career. The book discusses how talking in the right way can help people achieve what they want. People are often tongue-tied when it comes to interacting with someone, especially when there is a lot of tension in the air. Strong emotions often give away the ability to rationalise one's thoughts, especially during conversations, and emotionally-driven conversations will not work on important occasions. This book... more
Recommended by Max Levchin, Deke Bridges, and 2 others.

Max LevchinA now-venerable guide to having tough conversations in a way that engages the debaters. (Source)

Deke BridgesPicked up this great book @Powells to read. Better conversation and listening enables you to get deeper into subjects at hand. When talking with people, this makes your communication skills a very powerful tool. Always be learning. #growth #education #leadership https://t.co/r0ujX9IPqh (Source)

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14
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When...
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Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

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15

Ghost in the Wires

My Adventures as the World's Most Wanted Hacker

If they were a hall of fame or shame for computer hackers, a Kevin Mitnick plaque would be mounted the near the entrance. While other nerds were fumbling with password possibilities, this adept break-artist was penetrating the digital secrets of Sun Microsystems, Digital Equipment Corporation, Nokia, Motorola, Pacific Bell, and other mammoth enterprises. His Ghost in the Wires memoir paints an action portrait of a plucky loner motivated by a passion for trickery, not material game. (P.S. Mitnick's capers have already been the subject of two books and a movie. This first-person account is...

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Richard BejtlichIn 2002 I reviewed Kevin Mitnick's first book, The Art of Deception. In 2005 I reviewed his second book, The Art of Intrusion. I gave both books four stars. Mitnick's newest book, however, with long-time co-author Bill Simon, is a cut above their previous collaborations and earns five stars. As far as I can tell (and I am no Mitnick expert, despite reading almost all previous texts mentioning... (Source)

Antonio EramThis book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)

Nick JanetakisI'm going to start reading Ghost in the Wires by Kevin Mitnick this week. I used to go to 2600 meetings back when he was arrested for wire fraud and other hacking related shenanigans in the mid 1990s. I'm fascinated by things like social engineering and language in general. In the end, I just want to be entertained by his stories. For someone who is into computer programming, a book like this... (Source)

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16
The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security
Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a...
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17

Mastery

In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters. less

James AltucherWhat better way to learn about success then the minute paths taken by 100s or 1000s of successful people.It feels like Robert takes everyone in history and dissects the exact moments and decisions that led to their great success. (Source)

Ryan HolidayThere is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

Tobias S@Oliver_Rankin @Ashthorp Great book, read it twice! (Source)

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18

Propaganda

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought...
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Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

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19
NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The...
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Recommended by James Altucher, Aaron Watson, and 2 others.

James Altucher@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence". (Source)

Aaron WatsonThis one’s going to be controversial. Adams, the creator of Dilbert, was one of the first commentators to come out and predict that Trump would win the 2016 presidential election. How’d he do that? By viewing the world through his Persuasion Filter. This reframing of how humans interact, the world works, and why Trump won was fascinating. It’s already starting to influence the way that I write.... (Source)

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20

Antifragile

Things That Gain from Disorder

From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.

In The Black Swan Taleb outlined a problem; in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.

Taleb stands...
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James AltucherYou ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read... (Source)

Marvin Liaoeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On... (Source)

Vlad TenevThe general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. (Source)

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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
21

The 33 Strategies of War

Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of The 48 Laws of Power and Mastery

Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and his latest book, Mastery, espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique...
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Recommended by Ryan Holiday, and 1 others.

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22
Hacker extraordinaire Kevin Mitnick delivers the explosive encore to his bestselling The Art of Deception
Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering...
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23
The newest deluxe edition in the bestselling Capstone Classics Series This ancient classic has had a make-over. In recent years these Capstone Classic deluxe editions have caught the book buying public's imagination. The volumes of international bestsellers such as Think and Grow Rich and The Art of War have quickly become the market leaders. Now Plato's best known work, one of the most intellectually and historically influential works of philosophy and political theory, has been brought to life in this luxury, hardback, keep-sake edition.

This edition includes:
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Maria PopovaTim Ferriss: "If you could guarantee that every public official or leader read one book, what would it be?": "The book would be, rather obviously, Plato's The Republic. I'm actually gobsmacked that this isn't required in order to be sworn into office, like the Constitution is required for us American immigrants when it comes time to gain American citizenship." (Source)

Rebecca GoldsteinLiving today in Trump’s America, I am constantly reminded of specific passages in the Republic, most saliently his warnings of how a demagogue might arise in the midst of a democracy by fanning up resentments and fears. (Source)

David Heinemeier HanssonI’m about a third through this and still can’t tell whether Plato is making a mockery of Socrates ideas for the idyllic society or not. So many of the arguments presented as Socrates’ are so tortured and with so disconnected leaps of logic that it’s hard to take it at face value. Yet still, it’s good fun to follow the dialogue. It reads more like a play than a book, and again, immensely... (Source)

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24
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to... more

Marissa MayerProud of our friend and neighbor Olivia Fox Cabane - her book 'The Charisma Myth' launched today and is already #122 of all books on Amazon. It went into its second printing even before launch! (Source)

Laura LangOlivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference. (Source)

Dr. Monali Y. DesaiCurrently, my favorite business book is The Charisma Myth (Olivia Fox Cabane) because I feel it has so many small but impactful takeaways about improving how you communicate with others, I try to reread it once a year. (Source)

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25

The Art of Worldly Wisdom

The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius. less
Recommended by Marvin Liao, Robin Sharma, and 2 others.

Marvin LiaoThe Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)

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26

On War

Carl von Clausewitz's On War has been called, "not simply the greatest, but the only truly great book on war." It is an extraordinary attempt to construct an all-embracing theory of how war works. Its coherence and ambition are unmatched by other military literature. On War is full of sharp observation, biting irony, and memorable phrases, the most famous being, "War is a continuation of politics by other means."


About the Author
Except for a brief stint in 1812 when he served in the Russian army, Clausewitz spent his whole career, from the age of...

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Reid HoffmanReid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Ryan HolidayI know this will offend many strategy purists, but for most audiences I recommend these two books only with a pretty strong disclaimer. While both are clearly full of strategic wisdom, they are hard to separate from their respective eras and brands of warfare. As budding strategists in business and in life, most of us are really looking for advice that can help us with our own problems. The... (Source)

Mary KaldorThis is the sort of Bible of military strategists. (Source)

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27
Kevin Mitnick, the world's most famous hacker, teaches you easy cloaking and counter-measures for citizens and consumers in the age of Big Brother and Big Data.

Like it or not, your every move is being watched and analyzed. Consumer's identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand.

In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge--and he...
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28

Intellectuals and Society

Thomas Sowell's classic book on the influence of modern intellectuals
The influence of intellectuals is not only greater than in previous eras but also takes a very different form from that envisioned by those like Machiavelli and others who have wanted to directly influence rulers. It has not been by shaping the opinions or directing the actions of the holders of power that modern intellectuals have most influenced the course of events, but by shaping public opinion in ways that affect the actions of power holders in democratic societies, whether or not those power holders...
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29
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture...

1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda.

...
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Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

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30

Brave New World / Brave New World Revisited

The astonishing novel Brave New World, originally published in 1932, presents Aldous Huxley's vision of the future--of a world utterly transformed. Through the most efficient scientific and psychological engineering, people are genetically designed to be passive and therefore consistently useful to the ruling class. This powerful work of speculative fiction sheds a blazing critical light on the present and is considered to be Aldous Huxley's most enduring masterpiece.

The non-fiction work Brave New World Revisited, published in 1958, is a fascinating work in which...
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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
31

The Book of Five Rings

Written over three centuries ago by a Samurai warrior, the book has been hailed as a limitless source of psychological insight for businessmen-or anyone who relies on strategy and tactics for outwitting the competition. less

Ryan HolidayWidely held as a classic, this book is much more than a manifesto and manual on swordsmanship and martial arts. It’s about the mindset, the discipline, and the perception necessary to win in life or death situations. As a swordsman, Musashi fought mostly by himself, for himself. His wisdom, therefore, is mostly internal. He tells you how to out-think and out-move your enemies. He tells you how to... (Source)

Zach Even EshLove this book & should have re-read long ago. . It only takes a page or 2 to change your life IF YOU FOLLOW THROUGH. . #musashi #samurai #undergroundstrengthgym #undergroundstrengthcoach #undergroundstrengthbook… https://t.co/zL8zxUwCJG (Source)

Stephane GrandI do not believe there are business and non-business books. Business is life, you do business like the man or woman you excavate from the person you are told you are. Hence, the most potent business books are not about business, in my opinion. What makes a great business book is that it is a book that helps you find a better version of yourself. Therefore, I would say that my favorite business... (Source)

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32
From everyday apps to complex algorithms, Ruha Benjamin cuts through tech-industry hype to understand how emerging technologies can reinforce White supremacy and deepen social inequity.

Benjamin argues that automation, far from being a sinister story of racist programmers scheming on the dark web, has the potential to hide, speed up, and deepen discrimination while appearing neutral and even benevolent when compared to the racism of a previous era. Presenting the concept of the "New Jim Code," she shows how a range of discriminatory designs encode inequity by explicitly amplifying...
more

Eddie S. Glaude Jr.You’re so generous. Get this book. It is brilliant! https://t.co/aKBHSi3kGM (Source)

Imani Perry@ruha9 It is such a brilliant book!! ❤️❤️❤️ (Source)

Kate Crawford@RDBinns Yep, lots of great resources on this. @ruha9’s book goes into contextual use really well, imho. For the past few years I’ve been describing it in terms of parity != justice. (Source)

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33

The Art of Seduction

The season's most talked-about all-purpose personal strategy guide and philosophical compendium," said Newsweek of Robert Greene's bold, elegant, and ingenious manual of modern manipulation, The 48 Laws of Power. Now Greene has once again mined history and literature to distill the essence of seduction, the most highly refined mode of influence, the ultimate power trip.

The Art of Seduction is a masterful synthesis of the work of thinkers such as Freud, Ovid, Kierkegaard, and Einstein, as well as the achievements of the greatest seducers throughout history....
more

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34
“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the...
more
Recommended by Juliette Aristides, Andra Zaharia, and 2 others.

Juliette AristidesNicholas Carr talks at length about what is gained and lost by technological progress. Reading and writing enlarged people’s sympathetic response and enriched their lives even when the book was put aside. One could say the same thing about drawing. (Source)

Andra ZahariaWhile I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows. (Source)

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35
Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer. less
Recommended by Pat Walls, and 1 others.

Pat WallsYes, this is a dating book, and it's really good for that. But there is a really important concept that transcends all personal relationships - family, friends, etc: And that is the concept of non-neediness and true confidence. Reading this book transformed my relationships with people. (Source)

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37

The Seven-Day Weekend

In The Seven-Day Weekend, Semler explains how he transformed a small family business into a highly profitable manufacturing, services and high-tech powerhouse - 40 times larger - while watching his favorite movies or relaxing with his son in the middle of the business day. Praise for The Seven-Day Weekend'Are there real-life lessons to be learned? The answer is yes-Pragmatic, inspirational and intriguing advice' The Times'Ricardo Semler is our kind of capitalist.' Guardian'In this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of... more

Joel GascoigneRicardo Semler took over his father's business, Semco, in 1980 under the condition that he could change it completely. On his first day as CEO, he fired 60% of all top managers. Since then he has introduced a wide range of unconventional practices, such as having no official working hours, employees choosing their own salaries, and having no vision (instead wanting employees to find the way using... (Source)

Mehdi KajbafI think that every career path begins with an understanding of who you are and what matters to you. In that light I will suggest some self discovery books. And of course some great business books. (Source)

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38
I stole every nickel and blew it on fine threads, luxurious lodgings, fantastic foxes and other sensual goodies. I partied in every capital in Europe and basked on all the world's most famous beaches'. Frank W Abagnale, alias Frank Williams, Robert Conrad, Frank Adams and Ringo Monjo, was one of the most daring con men, forgers, imposters and escape artists in history. In his brief but notorious career, Abagnale donned a pilot's uniform and co-piloted a Pan Am jet, masqueraded as a member of hospital management, practised law without a licence, passed himself off as a college sociology... more

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39
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged...
more

Naval RavikantI just finished reading Pre-Suasion, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. (Source)

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40
In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of...
more
Recommended by Louis Nyffenegger, and 1 others.

Louis NyffeneggerFew technical books and a bit of everything. The following books are currently sitting on my bedside table: "The Hitchhiker's Guide To The Galaxy", "Predictable Revenue", "Manufacturing Consent", "Agile Application Security". "Oauth In Action", "Serious Cryptography". (Source)

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41

I'm OK - You're OK

An enormously popular (7-million copies sold) and insightful classic of popular psychology based on Eric Berne’s theory of Transactional Analysis that has helped millions of people who never before felt OK about themselves find the freedom to change, to liberate their ADULT effectiveness, and to achieve joyful intimacy with the people in their lives.

Transactional analysis delineates three ego-states (parent, adult and child) as the basis for the content and quality of interpersonal communication. “Happy childhood” notwithstanding, says Harris, most of us are...
more

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42

The Metaphysics of Technology

What is technology? Why does it have such power in our lives? Why does it seemingly progress of its own accord, and without regard to social or environmental well-being? The quest for the essence of technology is an old one, with roots in the pre-Socratic philosophy of ancient Greece. It was then that certain thinkers first joined the ideas of techn� and logos into a single worldview. The Greeks saw it as a kind of world-force, present in both the works of men and in nature itself. It was the very creative power of the cosmos. In the 20th century, German thinkers like Dessauer, Juenger, and... more

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43
An entertaining illumination of the stupid beliefs that make us feel wise.

Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human.

Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel...
more
Recommended by Jessica Flitter, and 1 others.

Jessica FlitterHonestly, almost every major topic that we cover in an introductory social psychology chapter is covered in the book. It makes psychology real: this isn’t something that theoretically exists in the classroom. It exists every single day. That’s why I love this book. (Source)

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44
Today's students are ready to design, dream and MAKE the future. Teach Boldly: Using Edtech for Social Good is a guide for educators ready to activate positive change in teaching and learning through innovative practices, meaningful use of technology and global collaboration. The book offers a human-centered approach with design- and empathy-driven practices that address many aspects of teaching and learning. Topics covered include constructing agile classrooms, digital storytelling and communicating across lines of difference, and prioritizing feedback and active listening. This book invites... more

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45

No More Mr. Nice Guy

Originally published as an e-book that became a controversial media phenomenon, No More Mr. Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by... more
Recommended by Boban Dedovic, and 1 others.

Boban DedovicQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Here are the main five I would recommend (in chronological order): Swim with the Sharks Without Being Eaten Alive by Harvey Mackay How to Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill The 7 Habits of Highly Effective People by Stephen R. Covey No... (Source)

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46

Island

In his final novel, which he considered his most important, Aldous Huxley transports us to the remote Pacific island of Pala, where an ideal society has flourished for 120 years.

Inevitably, this island of bliss attracts the envy and enmity of the surrounding world. A conspiracy is underway to take over Pala, and events are set in motion when an agent of the conspirators, a newspaperman named Faranby, is shipwrecked there. What Faranby doesn't expect is how his time with the people of Pala will revolutionize all his values and—to his amazement—give him hope.
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Recommended by Aubrey Marcus, Jordan B Peterson, and 2 others.

Jordan B PetersonIsland by Aldous Huxley https://t.co/7N4nyrwCCj, a book from my great books list https://t.co/AxBNX3QpMb (Source)

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47
Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense expert P.W. Singer and Council on Foreign Relations fellow Emerson Brooking.
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48
Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell?

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of...
more

Peter AttiaA book about cognitive dissonance that looks at common weaknesses and biases in human thinking. Peter wants to ensure he goes through life without being too sure of himeself, and this book helps him to recalibrate. (Source)

Ryan HolidayCognitive Dissonance is one of the most powerful and delusionary forces in the world. (Source)

David KramaleyWhen asked what books he would recommend to youngsters interested in his professional path, David mentioned Mistakes Were Made (But Not by Me). (Source)

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49

Unmasking the Social Engineer

The Human Element of Security

Learn to identify the social engineer by non-verbal behavior

Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and...
more

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50

Yes!

50 Scientifically Proven Ways to Be Persuasive

Small changes can make a big difference in your powers of persuasion.

What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is...
more
Recommended by Charles T. Munger, Charlie Munger, and 2 others.

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51

Race And Culture

A World View

Encompassing more than a decade of research around the globe, this book shows that cultural capital has far more impact than politics, prejudice, or genetics on the social and economic fates of minorities, nations, and civilization. less

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53

The Definitive Book of Body Language

Available for the first time in the United States, this international bestseller reveals the secrets of nonverbal communication to give you confidence and control in any face-to-face encounter–from making a great first impression and acing a job interview to finding the right partner.

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals...
more

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54
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology...
more
Recommended by Malcolm Gladwell, Arianna Huffington, and 2 others.

Malcolm GladwellAs if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times. (Source)

Arianna HuffingtonIf you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next. (Source)

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55

The Communist Manifesto

"A spectre is haunting Europe," Karl Marx and Frederic Engels wrote in 1848, "the spectre of Communism." This new edition of The Communist Manifesto, commemorating the 150th anniversary of its publication, includes an introduction by renowned historian Eric Hobsbawm which reminds us of the document's continued relevance. Marx and Engels's critique of capitalism and its deleterious effect on all aspects of life, from the increasing rift between the classes to the destruction of the nuclear family, has proven remarkably prescient. Their spectre, manifested in the Manifesto's vivid... more

Peter SingerYes, it is. I chose The Communist Manifesto, rather than, say, Capital because it shows in a much easier-to-read, shorter work something that is central to Marx’s vision. Capital is much drier, and a lot of it is focused on economics, although there are some remarkable passages of Capital describing the conditions of industrial workers in England at the time. (Source)

Felipe Fernández-ArmestoMarx and Engels’s historical analysis is breathtakingly, brilliantly simple. I think it’s wrong but, again, you’ve just got to admire its genius. Obviously, without understanding the historical basis of Marx’s thought you can’t understand anything else in Marxism. (Source)

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56

The Social Animal

Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults. less

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57
An anniversary edition of an influential book that introduced a groundbreaking approach to the study of science, technology, and society.

This pioneering book, first published in 1987, launched the new field of social studies of technology. It introduced a method of inquiry--social construction of technology, or SCOT--that became a key part of the wider discipline of science and technology studies. The book helped the MIT Press shape its STS list and inspired the Inside Technology series. The thirteen essays in the book tell stories about such varied technologies as...
more

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58
"Social Engineering: The Art of Human Hacking"

From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering.Examines social engineering, the science of influencing a target to perform a desired task or divulge informationArms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft,...
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59

First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and...

more

Ryan HolidayThis is the 48 Laws of Power written in more of an idealist, activist tone. Alinsky was the liaison for many civil rights, union and student causes in the late 50’s and 60’s. He teaches how to implement your radical agenda without using radical tactics, how to disarm with words and media as opposed to arms and Utopian rhetoric. (Source)

Mad BitcoinsI just read this fantastic book by Saul Alinsky and I tell you what, I think @AOC has read it as well. Trump should be very afraid. https://t.co/n7rlmetqzW (Source)

Michael CoudreyIf you want to know the tactics of the Democrats, you must read this book. If you understand their tactics, you'll be less likely to fall into their traps & better able to defeat them in conversation, in communication, in appearance, in reputation, in policy, & frankly, in life. https://t.co/L4gfuwZ6a3 (Source)

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60

Maxims and Reflections

Ricordi

Translated by Mario Domandi, Introduction by Nicolai Rubinstein less
Recommended by Kenneth Bartlett, and 1 others.

Kenneth BartlettHe and Machiavelli were friends. For a while, they lived across the road from one another. (Source)

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61

Age Of Propaganda

The Everyday Use And Abuse Of Persuasion

Recommended by Timothy Ferriss, Ramit Sethi, and 2 others.

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

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62
The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.

Does the chance of getting caught affect how likely we are to cheat?
How do companies pave the way for dishonesty?
Does collaboration make us more honest or less so?
Does religion improve our honesty?

Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to...
more

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63
2009 reprint of 1956 First edition. When Prophecy Fails [1956] is a classic text in social psychology authored by Leon Festinger, Henry Riecken, and Stanley Schachter. It chronicles the experience of a UFO cult that believed the end of the world was at hand. In effect, it is a social and psychological study of a modern group that predicted the destruction of the world, and the adjustments made when the prediction failed to materialize. "The authors have done something as laudable as it is unusual for social psychologists. They espied a fleeting social movement important to a line of research... more

Richard Bentall Fbpe Climate Terrorist & Rejoiner@MikeSjw Most economic forecasts have been pretty much right. Try again. Or just keep sticking your head in the sand, whatever. BTW I've just read Festinger's 'When prophecy fails' (classic book that introduced concept of cognitive dissonance). He'd love you. (Source)

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64
The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of...
more
Recommended by Ann Handley, Kyrylo Taranenko, and 2 others.

Kyrylo TaranenkoMake sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral. (Source)

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65

Crystallizing Public Opinion

In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include:
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.
- Identifying the best time and medium to communicate with certain groups of people.
- How to determine what information to deliver.
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Recommended by Ronn Torossian, and 1 others.

Ronn TorossianCrystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture. (Source)

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66
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key... more

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67
Using UFOs and the work of "experiencer" Whitley Strieber as its departure point, Prisoner of Infinity explores how beliefs are created and perceptions are managed in the face of the inexplicably complex forces of our existence. While keeping the question of a nonhuman and/or paranormal element open, the book maps how all-too-human agendas (such as the CIA's MK Ultra program) have co-opted the ancient psychological process of myth-making, giving rise to dissociative Hollywood versions of reality.

Prisoner of Infinity examines modernday accounts of UFOs, alien...
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68

You Are the Message

"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message.  You're also sending signals about what kind of person you are--by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.

The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make...
more

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69
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'... more

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70

A renowned expert in nonverbal communication, Paul Ekman led a revolution in our scientific understanding of emotions. In Emotions Revealed, he assembles his research and theories to provide a comprehensive look at the evolutionary roots of human emotions, including anger, sadness, fear, disgust, and happiness.

Drawing on decades of fieldwork, Ekman shows that emotions are deeply embedded in the human species. In the process, he answers such questions as: What triggers emotions and can we stop them? How does our body signal to others whether we are slightly sad or...
more

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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

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71
UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK!

NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing

Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy.

Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers.
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72
The real story behind the Tavistock Institute and its network, from a popular conspiracy expert
 
The Tavistock Institute, in Sussex, England, describes itself as a nonprofit charity that applies social science to contemporary issues and problems. But this book posits that it is the world’s center for mass brainwashing and social engineering activities. It grew from a somewhat crude beginning at Wellington House into a sophisticated organization that was to shape the destiny of the entire planet, and in the process, change the paradigm of modern society. In this eye-opening...
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74
Despite the age-old saying, individuals everywhere still have a hard time realizing that it's not all about them. Robin Dreeke uses his research and years of work in the field of interpersonal relations and behavior to help readers focus on building relationships with others in "It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone". Dreeke has used the techniques listed in "It's Not All About Me" with skilled professionals within the law enforcement community as well as with sales professionals, educators and individuals across the country and world. He knows... more

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75

Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how....
more

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76
Social media can be one of the most versatile tools in an entrepreneur's toolbox, but are you using it to its full potential? With the help of businessman, best-selling author, speaker, and social media expert Tony Giordano, you can use multiple social media websites to research new clients, prospect, build relationships, generate leads, and create brand awareness. Giordano shares tips and techniques for website SEO, Facebook, Twitter, Google, YouTube, LinkedIn, Instagram, Pinterest, WhatsApp, WeChat, and Snapchat.

In The Social Agent 2.O Update, Giordano teaches you how...
more

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77

No Tech Hacking

A Guide to Social Engineering, Dumpster Diving, and Shoulder Surfing

Johnny Long's last book sold 12,000 units worldwide. Kevin Mitnick's last book sold 40,000 units in North America.

As the clich� goes, information is power. In this age of technology, an increasing majority of the world's information is stored electronically. It makes sense then that we rely on high-tech electronic protection systems to guard that information. As professional hackers, Johnny Long and Kevin Mitnick get paid to uncover weaknesses in those systems and exploit them. Whether breaking into buildings or slipping past industrial-grade firewalls, their goal has always been...
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79

Public Opinion

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif... more
Recommended by Lorraine Adams, David Greenberg, and 2 others.

Lorraine AdamsIt was written in 1922 and is an insider’s view of how news is made. That is, news is a made thing. News is not facts. (Source)

David GreenbergWhen Lippmann wrote this book he had become disillusioned with aspects of democratic theory that assumed citizens could be fully rational and knowledgeable in making up their minds about public issues. (Source)

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80
The Social Engineer's Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit and Kali Linux among others. Crucial to any social engineering test is the information used to build it.... more

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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

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81
This book/workbook is a step-by-step guide through the case management process, from intake and assessment to referrals and termination. The fifth edition focuses on what is most important for readers to consider, document, and pass along in each step of the human services process. Chapters walk readers through each step of the case management process, while realistic exercises drawn from active professionals expose readers to a broad range of true-to-life circumstances and difficulties. less

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82

The Good Society

The Good Society is a critical text in the history of liberalism. Initially a series of articles published in a variety of Lippmann's favorite magazines, as the whole evolved, it became a frontal assault against totalitarian tendencies within American society. Lippmann took to task those who sought to improve the lot of mankind by undoing the work of their predecessors and by undermining movements in which men struggle to be free. This book is a strong indictment of programs of reform that are at odds with the liberal tradition, and it is critical of those who ask people to choose... more

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83

Aircraft Structures

Still relevant decades after its initial publication, this legendary reference text on aircraft stress analysis is considered the best book on the subject. It emphasizes basic structural theory, which remains unchanged with the development of new materials and construction methods, and the application of elementary principles of mechanics to analysis of aircraft structures. 1950 edition. less

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84
The most misunderstood force driving health and disease

The story of the invention and use of electricity has often been told before, but never from an environmental point of view. The assumption of safety, and the conviction that electricity has nothing to do with life, are by now so entrenched in the human psyche that new research, and testimony by those who are being injured, are not enough to change the course that society has set. Two increasingly isolated worlds--that inhabited by the majority, who embrace new electrical technology without question, and that...
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85

Games People Play

We think we’re relating to other people–but actually we’re all playing games.

Forty years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne’s classic is as astonishing–and revealing–as it was on the day it was first published. This anniversary edition features a new introduction by Dr. James R. Allen, president of the International Transactional Analysis Association, and Kurt Vonnegut’s brilliant Life magazine review from 1965.
We...
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86
The NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites!

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise....
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87

The Manipulated Man

Esther Vilar's classic polemic about the relationship between the sexes caused a sensation. Vilar's perceptive and often very funny look at the battle between the sexes has earned her death threats. But Vilar's intention is not misogynous: she maintains that only if women and men look at their place in society with honesty, will there be any hope for change. less

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88

Landscape Construction

Landscape Construction, 3rd edition, with its simple but complete instructions for a multitude of exterior construction projects, is the ideal learning and resource tool for future landscape contractors and designers. Photos and illustrations support the instructions for such activities as site preparation, grading and drainage, utilities and irrigation, retaining wall construction, paving, exterior carpentry, fencing, and such amenities as pools, ponds, and edging. Readers will appreciate the easy-to-follow process of construction and the review of various materials, tools, and methods. A... more

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89
Papyrus rolls and Twitter have much in common, as each was their generation's signature means of “instant” communication. Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon.

From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically,...
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90

A Social History of American Technology

A Social History of American Technology, Second Edition, tells the story of American technology from the tools used by its earliest inhabitants to the technological systems--cars and computers, aircraft and antibiotics--that we are familiar with today. Ruth Schwartz Cowan and Matthew H. Hersch demonstrate how technological change has always been closely related to social and economic development, and examine the important mutual relationships between social history and technological change. They explain how the unique characteristics of American cultures and American geography have... more

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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

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91

Investigative Reporter's Handbook

A Guide to Documents, Databases, and Techniques

Published with Investigative Reporters and Editors, Inc. (IRE), The Investigative Reporter’s Handbook is the best-selling classroom and newsroom classic. Useful as a textbook in advanced journalism courses and as a reference for professional journalists, this book shows students how to use fundamental news reporting and writing skills like gathering sources, tracking information, and interviewing to pursue investigative stories in a variety of beats — from the government and education to healthcare, the environment and real estate. In addition to discussing the latest techniques and... more

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92

How to Read a Person Like a Book

Learn what your friend, your lover, your boss are really saying to you—in the language that everybody uses but nobody speaks—body language! From the renowned founder of The Negotiation Institute Gerard Nierenberg comes this easy to use guide to improving your ability to communicate with other people.

Whether conscious or not of our bodies’ movements, we express our feelings, attitudes, and motives through gestures that are often vague and frequently ignored. How to Read a Person Like a Book teaches you how to “decode” and reply to nonverbal signals from strangers, friends,...
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93
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any...
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94

The Art of the Steal

The Art of the Steal tells the story of several larger-than-life figures - the billionaire tycoon Alfred Taubman; the most powerful woman in the art world, Dede Brooks; and the wily British executive Christopher Davidge - who conspired to cheat their clients out of millions of dollars. It offers an unprecedented look inside this secretive, glamorous, gold-plated industry, describing just how Sotheby's and Christie's grew from clubby, aristocratic businesses into slick international corporations. And it shows how the groundwork for the most recent illegal activities was laid decades before the... more

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96
New York Times bestselling author of Gotcha Capitalism and MSNBC.com "Red Tape Chronicles" columnist Bob Sullivan strikes again to help you evade the financial traps big businesses set for unwary consumers—and shows you how to get the best possible deals every single time.

Today's marketplace is full of hidden fees, fine print, and other booby traps designed to trip you up and take your money. You may be losing big even when you think you're getting a steal! But with Sullivan's keen guidance and sensible advice, you can save money and regain control of your financial life....
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97

#makechichappen

Your 52 Week Social Media Game Plan

The #makechichappen 52 week social media game plan will help the busy entreprenuer stay organized, craft a niche specific message, and create a comeback audience. The planner will help you simplify your social strategy and clarify your specific marketing message. We have also included resources, content starters, weekly planning, reflection and brainstorming activities.You will also have access to free online resources as well as a collaborative Facbook group.Let's make a move. Let's commit. We know you're serious about making chic happen and your business growth! less

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98

The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Neuroscience, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. 

Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and...
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99
This is a book about freedom. Above all about the idea that there is often no greater obstacle to freedom than the assumption that it has already been attained. What prison, after all, could be more secure than that deemed to be "the world," where boundaries of action and thought are assumed to define not the limits of the permissible, but the limits of the possible.

In the past we have been prisoners of tyrants and dictators, and consequently have needed to win our freedom in very concrete, physical terms. We now need to free ourselves not from a slave ship or a concentration...
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100
Information security is about people, yet in most organizations protection remains focused on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to find technical vulnerabilities, hacking the human is usually sufficient.Ian Mann turns the black art of social engineering into an information security risk that can be understood, measured and managed effectively. The text highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human... more

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Don't have time to read the top Social Engineering books of all time? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.