100 Best Propaganda Books of All Time

Cynthia JohnsonWhat people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch[The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme JarreThis book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Steve Jobscalled this book "one of his favorite" and recommended it to the hires. The book also inspired one the greatest TV ad (made by Jobs) (Source)

D J TaylorIn terms of how technology is working in our modern surveillance powers, it’s a terrifyingly prophetic book in some of its implications for 21st-century human life. Orwell would deny that it was prophecy; he said it was a warning. But in fact, distinguished Orwell scholar Professor Peter Davis once made a list of all the things that Orwell got right, and it was a couple of fairly long paragraphs,... (Source)

Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Richard BransonOne example of a book that has helped me to #ReadToLead this year is Sapiens: A Brief History of Humankind by Yuval Noah Harari. While the book came out a few years ago now, I got around to it this year, and am very glad I did. I’ve always been fascinated in what makes humans human, and how people are constantly evolving, changing and growing. The genius of Sapiens is that it takes some daunting,... (Source)

Reid HoffmanA grand theory of humanity. (Source)

Barack Obamaeval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); Fact or fiction, the president knows that reading keeps the mind sharp. He also delved into these non-fiction reads. (Source)

Austin KleonEarlier this year Postman’s son Andrew wrote an op-ed with the title, “My dad predicted Trump in 1985 — it’s not Orwell, he warned, it’s Brave New World.” Postman wrote: “What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.” (Source)

Steve LanceNeil Postman took the work of Marshall McLuhan – who was putting out early theories on media – and built on them. However, Postman was far more observant and empirical about the trends occurring in the media landscape. The trends which he identifies in Amusing Ourselves to Death, written in the 1980s, have since all come true. For example, he predicted that if you make news entertaining, then... (Source)

Kara Nortman@andrewchen Also a great book on the topic - Amusing Ourselves to Death https://t.co/yWLBxKumLQ (Source)

Louis NyffeneggerFew technical books and a bit of everything. The following books are currently sitting on my bedside table: "The Hitchhiker's Guide To The Galaxy", "Predictable Revenue", "Manufacturing Consent", "Agile Application Security". "Oauth In Action", "Serious Cryptography". (Source)

Whitney Cummings[Whitney Cummings recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Vlad TenevWhen I was in sixth grade I remember being very upset by the ending of [this book]. (Source)

Sol OrwellQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Orwell's Animal Farm and 1984 (though Huxley's Brave New World is a better reflection of today's society). (Source)

Steve Jobsis said by his Apple co-founder, Steve Wozniak, to have regarded Atlas Shrugged as one of his “guides in life”. (Source)

Elon MuskA counterpoint to communism and useful as such, but should be tempered with kindness. (Source)

Travis Kalanick[Travis Kalanick mentioned this book in a Washington Post interview.] (Source)

Yuval Noah HarariThe most prophetic book of the 20th century. Today many people would easily mistake it for a utopia. (Source)

Ellen Wayland-SmithIt is a hilarious, and also very prescient, parody of utopias. Huxley goes back to the idea that coming together and forming a community of common interests is a great idea – it’s the basis of civil society. At the same time, when communities of common interests are taken to utopian degrees the self starts to dissolve into the larger community, you lose privacy and interiority; that becomes... (Source)

John QuigginThe lesson I draw from this is that the purpose of utopia is not so much as an achieved state, as to give people the freedom to pursue their own projects. That freedom requires that people are free of the fear of unemployment, or of financial disaster through poor healthcare. They should be free to have access to the kind of resources they need for their education and we should maintain and... (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

Nick HarkawayPredictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted. (Source)

Jonah LehrerDan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions. (Source)

Ronn TorossianCrystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture. (Source)

Grady BoochI read this several years ago but — much like Orwell’s 1984 — it seems particularly relevant given our current political morass. (Source)

Cliff Bleszinski@HandmaidsOnHulu Done. Love the show, book is a classic, can't wait for season 2. (Source)

Jason Kottke@procload Not super necessary, since you've seen the TV show. This first book is still a great read though...different than the show (tone-wise more than plot-wise). (Source)

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

George RavelingThis, to me, is one of the true classics of all time. (Source)

Jessica SternThis is a brilliant book. Hoffer points out that zealots can be attracted to zealotry itself. Leaders of revolutionary movements go after people who are so dissatisfied with the status quo, and with themselves, that they are willing to put everything at risk, to create a new, better, purer world. The trick is to provide them with an identity as part of something bigger than themselves. One of the... (Source)

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

Antony BeevorThis book is about…the Stalinist repression of the areas known as the borderlands, which Snyder has termed the bloodlands. Snyder is looking at the deliberate mass murder of civilians in a particular zone of Europe between about 1930, at the start of the second Ukraine famine, and 1945. (Source)

Edward LucasBloodlands: Europe Between Hitler and Stalin offers the best account of the most important and terrible years of the last century, when Joseph Stalin and Adolf Hitler jointly consigned the territories and people between their two empires to the meat-grinder. (Source)

Timothy FerrissRyan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he's run but not taken credit for, this whiz kid is the secret weapon you've never heard of. (Source)

Dov CharneyBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and who has done more for my business than just about anyone. (Source)

Tucker MaxThe strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge. (Source)

Derek Sivers[Derek Sivers recommended this book in the book "Tools of Titans".] (Source)

Travis KalanickIt’s one of my favorite books. (Source)

Noah KaganA few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

Tim UrbanI absolutely loved the book. Sure, the characters are extreme and one-dimensional - but to me, that was the point. (Source)

Eric RipertA fascinating study and still wholly relevant. (Source)

Neil deGrasse TysonWhich books should be read by every single intelligent person on planet? [...] The Prince (Machiavelli) [to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Ryan HolidayOf course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who... (Source)

Susan JacobyRichard Dawkins is very funny. One of the reasons for reading The God Delusion is that it will disabuse you of the idea – which is a common stereotype of atheists – that they are utterly humourless. You hear this over and over again. I’m often invited to college campuses to give lectures, and often they’re religious schools – not fundamentalist schools, but colleges of a historically religious... (Source)

Vote Dem For The Planet@KimBledsoe14 @Goodbye_Jesus @Ian313f There were a lot of rebels and drifters in those days against the repressive regime. They had followers. Have you read “The God Delusion”? Great book. (Source)

Antonio EramThis book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path. (Source)

Ramit SethiIf you understand principles, you can create tactics. If you are dependent on perishable tactics, you are always at a disadvantage. This is why Ramit studies behavioral psychology and the elements of persuasion that appear hardwired. One of his most gifted books is Age of Propaganda by Anthony Pratkanis and Elliot Aronson, and his favorite copywriting book is an oldie: The Robert Collier Letter... (Source)

Sanja ZepanThe most dramatic change was definitely when I read Guy Debord's The Society of Spectacle in high school. That book made me go study communicology and media, instead of everything else I wanted to study back then. It really cemented my university application. (Source)

Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Elon MuskI recommend people read a book called Merchants of Doubt. All they need to do is create doubt. (Source)

Paul KedroskyFascinating how this quote — from Peter Pomerantsev's terrific 2014 book, Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia — already seems like it's from another era. (Source)

John Sipher@twistopherrobin His book is great. “Nothing is True and Everything is Possible”. (Source)

Bobby Voicu"I also have Hillary Clinton's book 'What Happened' on the go right now and love it ... although not specifically business related, it centres around female leadership and the challenges that we face. Really eye opening & inspiring!" BRIANNE MILLER (Fo… https://t.co/QztUoai6Sx (Source)

Brianne MillerI also have Hillary Clinton's book 'What Happened' on the go right now and love it ... although not specifically business related, it centres around female leadership and the challenges that we face. Really eye opening & inspiring! (Source)

Anurag RamdasanAmazing insights into the economic warfare cast over the last few decades and its implications on the world in different ways

Eric Weinstein[Eric Weinstein recommended this book on Twitter.] (Source)

Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

David LammyThis is another modern classic worth revisiting. It charts how brands have become tangled up with identity – how they stopped being markers of quality and became symbols of identity and markers of status. Logos have moved from the inside label to being splashed all over products. Having a coffee in Starbucks is an experience not a product. What you wear helps signal your worth. (Source)

David GreenbergThis is a classic expose of the advertising industry from the 1950s. (Source)

Yuval Noah HarariA brilliant and disturbing analysis, which should be read by anyone wishing to understand the political crisis currently engulfing the world. (Source)

Lorraine AdamsIt was written in 1922 and is an insider’s view of how news is made. That is, news is a made thing. News is not facts. (Source)

David GreenbergWhen Lippmann wrote this book he had become disillusioned with aspects of democratic theory that assumed citizens could be fully rational and knowledgeable in making up their minds about public issues. (Source)

Barack ObamaAs 2018 draws to a close, I’m continuing a favorite tradition of mine and sharing my year-end lists. It gives me a moment to pause and reflect on the year through the books I found most thought-provoking, inspiring, or just plain loved. It also gives me a chance to highlight talented authors – some who are household names and others who you may not have heard of before. Here’s my best of 2018... (Source)

Alan RusbridgerFive Books aims to keep its book recommendations and interviews up to date. If you are the interviewee and would like to update your choice of books (or even just what you say about them) please email us at editor@fivebooks.com (Source)

Max MosleyThis to me is fascinating because it’s the first time that a top-quality journalist has done a complete exposé on the way in which the media distort what’s going on. He says in his preface that dog doesn’t eat dog. Usually, all institutions are open to criticism by the media except the media themselves. So this is the first time that somebody has actually done it to the media. It’s immensely... (Source)

Peter SingerYes, it is. I chose The Communist Manifesto, rather than, say, Capital because it shows in a much easier-to-read, shorter work something that is central to Marx’s vision. Capital is much drier, and a lot of it is focused on economics, although there are some remarkable passages of Capital describing the conditions of industrial workers in England at the time. (Source)

Felipe Fernández-ArmestoMarx and Engels’s historical analysis is breathtakingly, brilliantly simple. I think it’s wrong but, again, you’ve just got to admire its genius. Obviously, without understanding the historical basis of Marx’s thought you can’t understand anything else in Marxism. (Source)

Susan BordoA pseudo-event is something that acquires its reality and power not because it is based on fact, but simply because the media has reported it. (Source)

Dave Elitch[Dave Elitch recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Ruth Ben-GhiatHer most useful (and her most chilling) conclusion for today is that totalitarian tools were not specific to Nazism or Stalinism or any ideology. Arendt’s words should be studied today by those who want to prevent the further spread of authoritarian regimes and the ideologies they are propagating. (Source)

Stephen GlainYes. This book reads like the Keystone Kops. It’s amazing how often the CIA just blundered, going from one screw-up to the next, despite having some very intelligent people. But I once listened to Tim Weiner giving an interview and he said something very profound. He said every president since it was created under Truman has abused the CIA. Too often it’s used to prove a presumed fact, a fact... (Source)

Ryan HolidayThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists... (Source)

Tony SchwartzFrom my experience of Trump, this is the most deeply accurate book that’s been written about him—the chaos he creates and which has enveloped all of us since he took office. Michael Wolff has a remarkable capacity to get inside the heads of people. He does it in this book just as he did it in his book about Rupert Murdoch. (Source)

Seb Eckersleymaslin@shandsaker @ScottKilmartin @Hsuen Agreed. It’s tabloid. Read James Comey’s new book, it is much better. Some great lessons on true leadership in there. (Source)

Louise GrayWhen we discuss meat-eating, we talk about the suffering of the animals, we talk about the environment, but we often forget to talk about the people (Source)

Seth GodinI end up recommending this book to parents again and again. It will transform the way you think of schooling. (Source)

Brendan MoynihanLooks at how groups of people can get caught up in these mass manias and panics. (Source)

Michael BurleighI know he’s written a huge two-volume biography. If that’s what grabs you… but it doesn’t grab me. His earlier book, The Hitler Myth, is much more effective because it looks at how he interacted with the German people and how his image was manipulated after he got into power to turn the negatives into pluses. For example, the fact that he was sexually dysfunctional and had non-relationships with... (Source)

Garry KasparovThe truth was supposed to set us free. But Peter Pomerantsev's brilliant This Is Not Propaganda shows how the very idea of truth has been weaponized by dictators and other enemies of liberty. These techniques, first used against us in Russia, have spread around the globe like a toxic cloud. Taking us from the Philippines to Ukraine to MAGA-land, Pomerantsev is an unparalleled tour guide of our... (Source)

Mark R. LevinDerek Hunter’s great new book is out now - Outrage, Inc.: How the Liberal Mob Ruined Science, Journalism, and Hollywood https://t.co/rbxOZXHUKE (Source)