Ranked #1 in Propaganda, Ranked #18 in Social Engineeringsee more rankings.

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought...

Reviews and Recommendations

We've comprehensively compiled reviews of Propaganda from the world's leading experts.

Cynthia Johnson What people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years. (Source)

Dave Elitch [The author] was Sigmund Freud’s nephew. He took all of [Freud]’s theories on the subconscious and came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. (Source)

Jérôme Jarre This book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. (Source)

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