The World's Best Book Summaries
What are the 22 immutable laws of marketing? Are you following these laws in your company? What could you be doing better? The most successful companies are the ones with the highest-quality products and biggest marketing budgets, right? Wrong. It’s not quality and products that determine a company’s success, it’s marketing. Keep reading to learn about The 22 Immutable Laws of Marketing.
So, you’ve just launched your business, and now what? What are you supposed to during your project’s post-launch? The work doesn’t end once you’ve launched your product. An essential element of success is what happens at the post-launch stage. To maximize the chances of your product offering being successful, keep your business moving forward through self-promotion and ensuring profitability. Here are some tips on what to do post-launch to give your startup the best chance of success.
What is meant by customer experience? What can you do to elevate your customers’ experience with your brand? What are the most effective customer experience strategies? Customer experience is your customers’ overall perception of their experience with your business. The following customer experience strategies will help you craft an experience for your customer that goes above and beyond. Here are three customer experience strategies that hit the spot.
What are the first two immutable laws of marketing? Why is it so important to enter a market first? The first two of The 22 Immutable Laws of Marketing are the Law of Leadership and the Law of Category. The Law of Leadership says that the first entry in a market will be more successful than its followers. Similarly, the Law of Category says that if you’re too late to be the first on the market, then you should create a new category of an existing product. Keep reading to learn more about the first two laws of marketing.
What is the Law of Sacrifice? What are the three areas where it is essential to sacrifice to maintain brand focus? The Law of Sacrifice says that there are three areas where it’s essential to sacrifice certain products, messages, and ideas in order to maintain a narrow, targeted focus: product line, target market, and the temptation to change. Keep reading to learn about the Law of Sacrifice.
What is the Law of Division in marketing? Why is expanding your brand to new categories dangerous for your company? The Law of Division states that if a market leader wants to enter an emerging category, it needs a new brand name for that category. The Law of Extension expands on that message and says that the credibility you build in one market doesn’t necessarily transfer to other product categories. Therefore, it’s risky to try to expand an existing brand into a new category. Keep reading for more on the Law of Division and the Law of Line Extension.
Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.
Why is it so important to focus on long-term goals rather than short-term profits in a company? Is there a way to accurately predict what the market trends will be? In The 22 Immutable Laws of Marketing, the Law of Perspective states that you must resist being swayed by short-term benefits and diligently consider the long-term effects of your actions. This means resisting the urge to promote frequent price cuts because your sales may jump in the short term but they will suffer in the long term. Keep reading to learn more about the Law of Perspective.
Why is perception more important than quality when it comes to marketing? What is the “everybody knows” principle? The Law of Perception states that your most potent weapon in marketing is not the quality of your product, but rather the public’s perception of your product. Your marketing will only be successful if consumers believe that your product is the best. Keep reading for more information about the Law of Perspective and the Law of the Mind.
What is a marketing ladder and how does it work? Why shouldn’t you pretend your product is number one if it isn’t? Ladder marketing says that the key is to know your position in the marketing hierarchy and acknowledge it in your advertising. If you market as though you are number one, consumers will reject it. Continue on to learn about ladder marketing and the Law of Duality.