How to Set Team Objectives: A Goal to Work Toward

A manager demonstrating how to set team objectives at a meeting with employees

Why is a business vision important? Do you know how to set team objectives? Business goals and visions are essential for steering your company, but they’re not effective at letting individuals and teams know what to do. Defining realistic yet challenging objectives is crucial when implementing a successful product strategy. Below, we’ll look at how to use business tools known as Objectives and Key Results (OKRs).

What Is Product Leadership? (+ How to Be a Better Leader)

A technology team showing what product leadership is by working at a desk on laptops with graphs and charts behind them.

What is product leadership? Why should companies incorporate technology into their everyday operations? Marty Cagan and Chris Jones argue that all modern companies are in the technology business, no matter what kind of product they sell. No matter the company’s overall focus—whether it provides lawn care, smartphones, or investment advice—technology underpins all business operations.  If you want to learn more about product leadership and how to execute it, keep reading.

Concise Communication at Work: Brevity in Organizational Culture

A white-haired middle-aged man with eyeglasses speaking to two people in a meeting illustrates concise communication at work

Do long-winded emails and unproductive meetings feature in your work life? What if you could infuse your organization with brevity? Concise communication is a valuable skill in today’s fast-paced business world. In Smart Brevity, authors Jim VandeHei, Mike Allen, and Roy Schwartz offer practical tips for streamlining emails, running efficient meetings, and fostering a culture of clear messaging. Keep reading to discover how brevity can boost productivity and engagement across your organization.

Salesforce’s Transparent Method to Gain Stakeholders’ Confidence

A confident stakeholder in an auditorium at a shareholders' conference

Do you worry about losing your stakeholders’ trust? Why should you be completely open about how your business is doing? According to Marc Benioff, all stakeholders must have confidence in your business, its leaders, employees, and each other. The way he gained the trust of stakeholders for Salesforce was by being transparent about the company’s operations. Read below for more details on how Salesforce keeps its stakeholders confident in the business.

How to Promote Wellness in the Workplace Like Salesforce

An employee who knows how to promote wellness in the workplace, wearing a suit while meditating at work

How does Salesforce foster the wellness of its employees? Are Salesforce’s wellness methods applicable to any business? Marc Benioff explains that Salesforce fosters employee well-being because vibrant employees are more engaged and productive. That way, they can better support the company’s principled business efforts. Check out how to promote wellness in the workplace like Salesforce does.

How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

A Salesforce sign on a building

What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.

4 Ways to Offload Low-Value Tasks & Stop the Energy Drain

an entrepreneur looking at a list of tasks to do, a calendar, and many sticky notes illustrates dealing with low-value tasks

Are you feeling overwhelmed by your daily tasks? Do you find yourself wasting time on low-value activities? In his book Buy Back Your Time, Dan Martell offers practical strategies for eliminating low-value tasks from your schedule. He provides four options for freeing yourself from energy-draining activities and suggests hiring a personal assistant to manage your time more effectively. Read on to discover how you can reclaim your time and focus on what truly matters in your work and life.