What makes the Starbucks store design stand out? When did Starbucks change the aesthetic of its stores? In the 2000s, Starbucks went through a technological and aesthetic overhaul. In addition to receiving semiautomatic coffee machines and laptops, Starbucks stores also got a new look for a cozier atmosphere. Here’s how former CEO Howard Schultz rationalizes the decisions behind these innovative changes.
Why the Starbucks Store Design Changed in the 2000s
