How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

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What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.

Salesforce’s Philanthropy: A Better World Through Business

A blue Salesforce sign

How does Salesforce give back to the world? Why is Salesforce so involved in American politics? Marc Benioff considers society and the global environment two of Salesforce’s chief stakeholders. A couple of ways he addresses social and environmental problems are through a philanthropic program and campaigning for political change to promote minorities’ rights. Discover more about Salesforce’s philanthropy efforts.

Doesn’t Hurt to Ask by Trey Gowdy: Book Overview

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What’s Doesn’t Hurt to Ask by Trey Gowdy about? Do you wish you could change anybody’s mind about something you’re passionate about? In Doesn’t Hurt to Ask, Trey Gowdy outlines how to effectively persuade others by asking questions, using concrete evidence, and getting to know your conversation partner. Gowdy draws on his experiences in court and on investigative committees in Congress to teach you how to change someone’s way of thinking. Read below for a brief overview of Doesn’t Hurt to Ask.

The 2 Main Principles of Debate (According to Trey Gowdy)

Two people in professional attire looking over the principles of debate in front of a poster that reads "DEBATE RULES"

What are the principles of debate? Why are honesty and open-mindedness important in a debate? Trey Gowdy argues that the goal of persuasion shouldn’t simply be to advance your own point of view, but to better understand others’ and reach a higher truth. To do this, you must follow the basic principles of debate. Keep reading to learn what these principles are so you can persuade others with moral standards.

The Importance of Honesty in a Debate (According to Trey Gowdy)

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What’s the importance of honesty in a debate? Why does honesty matter in Congress? Former prosecutor and District Attorney Trey Gowdy believes that the purpose of debate is to arrive at a truth everyone can accept. Because of this belief, he dismisses persuasive tactics that are dishonest, manipulative, and driven by emotion. Here’s more on why honesty is the best policy in a debate or argument.

How to Prepare for a Debate: Study the Facts and Your Opponent

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What type of things should you know before a debate? What should you learn about your opponent beforehand? Trey Gowdy believes that you should enter a debate armed with as much knowledge as possible about your topic and opponent. Preparedness matters more than charisma or luck and can be reliably honed through practice. Continue reading to learn how to prepare for a debate by acquiring new knowledge.

How to Ask Questions in a Debate: Trey Gowdy’s 2 Strategies

A woman asking a question in a debate

Why is asking questions important in a debate? What types of questions should you ask? According to Trey Gowdy, the most effective tool of persuasion isn’t any particular way of making an argument but asking questions. Gowdy claims that as a prosecutor and chair of Congressional committees, he spent more time asking questions than constructing a narrative from those answers. Here’s how to ask questions in a debate so you can have the upper hand.