The World's Best Book Summaries
Do you effectively engage in competitive marketing? Do you know how to come out on top in the marketplace? Competition is unavoidable, so you must learn to handle it well. Seth Godin shares four strategies to tell your story in ways that give you an edge over the competition. Read more to learn these competitive advertising strategies.
What is information chunking? What does it have to do with your ability to remember what you learn? Information chunking is the process in which your memories get consolidated into “chunks” of related information in your brain. As your brain’s file management system, it’s a vital part of the learning process. You can use chunking to learn new problem-solving techniques that will come in handy—especially as you learn math and science. Continue reading to learn about information chunking.
What is interleaving? How can it help you avoid the potential pitfalls of overlearning? Repetition is an important part of learning. However, it’s possible that too much recall and practice of new information and skills can be counterproductive. The solution is interleaving, which is the use of contrasting techniques in order to master one technique. Read more to learn how interleaving is the antidote to overlearning.
What is ethical marketing? Is there a meaningful difference between fibs and frauds? In All Marketers Are Liars, Seth Godin argues that good marketing is good storytelling. He explains that it’s ethical to stretch the subjective truth when you tell a story, but that you cross a line when you stretch the objective truth with claims that can be proven false. Read more to learn the finer points of ethical marketing.
What is spaced repetition? How can it help you study and learn? Spaced repetition is a study method in which you revisit material multiple times at certain intervals. It’s a way of making your study time more efficient and effective. Continue reading to learn about spaced repetition and how it can help you learn and remember anything.
What impression do you make on your customers? Do you make them want to engage further? Customers filter information through their worldview. This tendency to make quick, lasting judgments means it’s important to make a good first impression with your product and company. It’s important to distinguish first encounters from impressions, to know how to make a good impression, and to understand the power of personal connection. Read on to learn how to impress customers.
What is active recall studying? How might this method help you learn and remember almost anything? Active recall is the act of retrieving information from your memory to deliberately strengthen the neural pathways to it—making sure that it stays accessible in your memory. Author Barbara Oakley asserts that, of all the common study methods that have been researched, active recall studying is the most effective. Read more to learn about active recall studying and how it can help you learn.
What are your customers thinking? How do they operate in the marketplace? Seth Godin explains that customers follow four steps as they navigate the market. When you understand what’s going through their mind and how they make choices, you’re better positioned to get your message through to them. Continue reading to learn how to understand your customer.
Do you understand your customers’ perspective? Do you know how to appeal to that worldview? Seth Godin argues that it’s vital to understand your customers’ perspective—their worldview. He discusses what a worldview is, why it’s important, and how to appeal to a perspective using frames, euphemisms, and oxymorons. Read more to learn about the customers’ perspective.
Does your memory need a boost? What techniques can help? If you want to remember a person’s name, a grocery list, or information for a test at school, certain techniques can come in handy. The books A Mind for Numbers and Moonwalking with Einstein discuss five mnemonic strategies you should add to your memory toolbox. Read more to learn about these mnemonic strategies.