The World's Best Book Summaries
What is dishonest advertising? How can advertisers keep ads from being dishonest? People are understandably uncomfortable with dishonest advertising. In Ogilvy on Advertising, David Ogilvy claims that lying in ads is very difficult because ads go through many channels of approval. Read more about dishonest advertising and why it matters.
What is Ogilvy on Advertising? What advice does David Ogilvy give on advertising? What are his views on how to bee successful? In Ogilvy on Advertising, ad powerhouse and “the father of advertising” David Ogilvy gives insight into how to create ads and how to make it in the advertising industry. Ogilvy outlines his core principles for ad campaigns and gives advice for starting your own agency. Keep reading for David Ogilvy’s advice from Ogilvy on Advertising.
What’s an investment case study? Are there case studies out there that can help you understand failed investments? An investment case study can help you understand what went wrong with certain investments. Sometimes, investments fail despite all your research. Other times, a failed investment is predictable. Read these investment case study examples and what they can teach you about certain investments.
Do you want to know how to choose stocks to buy? How can you choose the best strategies for buying stocks? Learning how to choose stocks takes discipline and practice. According to The Intelligent Investor, there are several strategies you can follow to make good investments. Keep reading to find out how to choose stocks to invest in and how to pick good stocks.
What is A&P stock? How can examining A&P stock help you understand stock fluctuation? Stock fluctuations can be all over the place. At least it seems like it. In The Intelligent Investor, Benjamin Graham uses A&P stock as an example of how stocks fluctuate. Read more about A&P stock and how it offers an example of stock fluctuation.
Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.
What is travel advertising? How is travel advertising different from regular advertising? Travel advertising is a type of advertising that intends to draw foreign travelers to a destination. Travel advertising poses several unique challenges. Read more about travel advertising and how it works.
What’s the difference between investment vs speculation? Is one better than the other? There are a few things to keep in mind when thinking about investment vs speculation. Speculators trade quickly on information and predictions, often selling quickly to move their way up and make money. Investors look at the fundamental value of a stock. Read more about investment vs speculation in the stock market and what they mean.
What’s a security analysis? How does Benjamin Graham explain the stock analysis process? A security analysis according to Benjamin Graham is the process of evaluating and examining stocks. In a security analysis, Benjamin Graham explains that you’ll look at the stock price, company history, and more. Read more about security analysis, Benjamin Graham, and his theories.
What is stock market history? What can stock market history tell us about stock trends and investment opportunities? Stock market history can help explain some past stock market trends. You can evaluate the past to see how stocks have changed and fluctuated over time. Read more about stock market history and why it matters.