The World's Best Book Summaries
What is adenosine and what do adenosine and sleep have to do with each other? Adenosine and sleep are closely related. Adenosine is a chemical that signals that you’re tired and causes you to want to go to sleep. This is called “sleep pressure”—or just feeling tired. Adenosine is what actually causes that sleepy feeling.
Have you ever thought that someone was trying to trick you? Could you tell they were using persuasion tactics to convince you? Do you know how to avoid being manipulated? Compliance practitioners are professional persuaders. They are able to manipulate you into agreeing even if you are trying to avoid manipulation. For each of the six principles of persuasion, there are key strategies to learn if you want to know how to avoid being manipulated.
Have you ever followed through on a decision even if you doubted it? Maybe you felt like it was too late or you were already in too deep. Maybe you didn’t want to look like a flip-flopper. You were probably being driven by commitment and consistency principles. The Consistency Principle of persuasion is the tendency for humans to commit to a course of action or to a belief and to pressure themselves to conform to that commitment. Learn how the commitment and consistency are used to manipulate you through a consistency concept example.
Have you ever been drawn to a crowd just because there was a crowd? Do you ever find yourself buying something based on its popularity? How about laughing when everyone else laughs even if you didn’t get the joke? These situations are all social proof examples. The Social Proof Principle is a theory stating that you decide what’s correct based on what other people think is correct. This theory is often used to sell products by showing how popular they are with other people. Learn with social proof examples and see when the social proof principle of persuasion might lead
What are the best marketing strategies for startups? How can you pick the best strategy for your new company? There are many marketing strategies for startups. Marketing is an important part of your business, and choosing the best marketing strategies for entrepreneurs will help your business launch and stay strong.
Is sleep in the elderly different than sleep at other ages? Are the elderly at a higher risk of sleep-related disorders? Sleep changes with age, and sleep in the elderly is no exception. Unfortunately, sleep in the elderly is characterized by declining sleep quality and difficulty sleeping. Sleep in the elderly can also have physical, mental, and emotional side effects, and sleep should be an important part of your health plan at any age.
Is there such a thing as death from lack of sleep? How does it work? Research suggests that death from lack of sleep can occur in an acute manner in about 14 days—around the same lenghth as food deprivation. In the long term, death from lack of sleep may occur from chronic lack of sleep and associated health risks.
What is circadian rhythm disruption? Is it bad for you? Circadian rhythm disruption is when your sleep cycle is interrupted. A circadian rhythm disruption can have serious consequences; in addition to being tired, you may experience negative health side effects.
Have you heard terrible stories about pledging fraternities? Why do people keep joining and stay loyal if it’s so awful? How does the psychology of hazing create escalating commitment? Escalating commitment is a manipulation tactic that leverages one small commitment to create bigger and bigger commitments. Your desire for consistency creates a commitment bias. Learn how the escalation of commitment bias creates loyalty even after difficult experiences.
What are the health effects of sleep deprivation? Are they serious? The health effects of sleep deprivation on the body can be serious and varied. It’s one of the reasons it’s important to get enough sleep; health effects of sleep deprivation can be serious and unpredictable.