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How has social media changed marketing? What does the evolution of social media marketing look like? Social media has changed marketing in four major ways. Social media marketing has a shorter campaign length, increased engagement, lower cost, and more independence. However, some aspects of marketing will never change. Keep reading for the answer to the question: how has social media changed marketing?
Do you want to know how to sell on Pinterest? How is marketing on Pinterest different from many other social media platforms? Users like Pinterest because it is aspirational and purchase-friendly. Studies found that users are almost 80% more likely to buy something you sell on Pinterest than Facebook. Keep reading for tips on how to sell on Pinterest.
Are you looking for effective social media marketing tips to help grow your business? How can Gary Vaynerchuk’s social media rules help you to up your marketing game? The six rules for effective social media marketing are: use native content, don’t interrupt, tailor your jabs, involve pop culture, use micro-content, and be true to your brand. Your jabs should be constant, relevant, and should keep your customers engaged with your company. Continue reading for six rules for effective social media marketing.
Do you need Instagram marketing tips for business? How is marketing on Instagram different than other social media platforms? Instagram is a very visual platform. It is a photo and video-sharing social media platform that’s owned by Facebook and is becoming increasingly popular. Below we explore what sets Instagram apart and provide five Instagram marketing tips. Keep reading for more Instagram marketing tips for business.
Are you looking for Garyvee marketing techniques? What are jabs and right hooks in terms of marketing? In marketing, a metaphorical jab is content that builds the relationship between you and your customer. A metaphorical right hook is marketing content that includes a call to action and aims to convert a sale. These Garyvee marketing techniques were designed to help businesses get noticed in an oversaturated social media market. Keep reading to learn more about Garyvee’s marketing techniques.
What does writing a logline mean? What are the best tips for writing a logline? Writing a logline is one of the challenges of creating a brandscript. Your logline is a short, usually one-sentence description that usually refers to a movie. You can also use them in your storybrand. Read more about writing a logline and how to write a great one.
What is transformation marketing? Is it effective? How can you work it into your brandscript? Transformation marketing is part of your hero’s journey. Along the way in your brandscript, your hero will learn new ideas and skills that will help transform them to the person who needs your product. Read more about transformation marketing and how it works.
What are marketing differentiators? What can you do to make your company stand out from the sea of competitors and make your product appeal to the right customer? Marketing differentiators are qualities that differentiate your company from industry competitors. Sometimes they are also referred to as uniques or unique value proposition—basically, they’re what you have to offer to your customers. Keep reading to learn how to choose marketing differentiators and make your product/service appeal to your ideal customer.
What’s a storybrand agreement plan? Why is this an important part of writing your brandscript? A storybrand agreement plan is the step in your storybrand where your hero finds out how to get the thing they want. This is an important part of your storybrand because it transitions to selling the product. Read more about a storybrand agreement plan and how to write one.
What does selling happiness mean? How can you use happiness in your marketing campaigns? When you write your storybrand brandscript to have a happy ending, you’re selling happiness. There are three important story endings that can help you sell happiness. Keep reading to find out what selling happiness means and how to use it in marketing campigns.