The World's Best Book Summaries
What is emotional labeling? How can labeling others’ emotions help you build rapport and develop intimacy? As the name suggests, emotional labeling is the act of identifying and putting a label on an emotion. When you label someone’s emotions, you’re acknowledging their emotional state and making them feel like it’s safe for them to feel that way. Keep reading for more about emotional labeling.
What is Ogilvy on Advertising? What advice does David Ogilvy give on advertising? What are his views on how to bee successful? In Ogilvy on Advertising, ad powerhouse and “the father of advertising” David Ogilvy gives insight into how to create ads and how to make it in the advertising industry. Ogilvy outlines his core principles for ad campaigns and gives advice for starting your own agency. Keep reading for David Ogilvy’s advice from Ogilvy on Advertising.
How do you identify your negotiation style? More importantly, how do you identify your opponent’s? What negotiation styles are there? The three negotiation styles are accommodating, analytical, and assertive. The key to a successful negotiation is, then, knowing how to approach each of these styles in consideration of your own. We’ll cover advice on how to deal with different negotiation styles, and tips if you are that style.
Why do they say “don’t talk about your goals?” How can publicizing your goals compromise your chances of achieving them? If you are into personal development, chances are you are familiar with the “don’t talk about your goals” mantra. There are several ways talking about your goals can prevent you from achieving them. Read on to find out why they say “don’t talk about your goals.”
Is there a way of expressing anger in a nonviolent, constructive way? How can you show the other person that you are angry without displaying all the usual signs of anger? Expressing anger in a healthy way starts by taking responsibility for it. To do that, we have to accept that other people are never the true cause of our anger—they are the stimulus. Here are some tips for expressing anger in a nonviolent and constructive way.
Are you getting ready for an important negotiation? What are some negotiation tips you should know before you face your opponent? You need to be prepared before you head into a negotiation, regardless of which type you’re dealing with. You don’t need a script, but you do need to know these negotiation tips. Here are some negotiation tips from a former FBI hostage negotiator Chris Voss.
Who are the advertising greats? What were their contributions to modern advertising? There are 6 advertising greats who are considered the top advertising execs of all time. Their contributions range from outlining procedures for agency work to landing top accounts to creative. Read more about the 6 advertising greats and what they did.
What is active listening in negotiation and why is it so important? What can do you do to improve your active listening skills? Active listening in negotiation is critical for you to be successful. It can help you disarm your counterpart and show them that you really care about what they have to say. Read more about active listening, negotiation, and how to make your counterpart feel heard.
What is reflective listening? How does it differ from the way we normally listen in conversation? Reflective listening is different from a typical conversation, where it’s easy to drift into mentally preparing a response or coming up with solutions while the other person is talking. Listening reflectively requires that you resist the temptation to argue, give advice, or try to “fix” the situation. Read about reflective listening and how to apply it in conversation.
What is a calibrated question? Why should you ask calibrated questions in a negotiation? Calibrated questions are open-ended questions that are structured to probe for more information in a negotiation. They are calibrated to prompt longer answers from your opponent and lead them to a conclusion that you want them to reach. Keep reading to find out “what is a calibrated question?” and how to put it to work for you.