Elizabeth Shaw, Author at Shortform Books

Story Marketing: The Selling Power of Storytelling

What is story marketing? How can telling a good story make your marketing strategy more effective? Story marketing uses good storytelling to make a marketing strategy more compelling. Information about the product or idea is subtly woven into a gripping narrative that grabs people’s attention. If your story is interesting or exciting enough, people will retell it to their friends and family—and they’ll pass on information about your product or idea in the process. Find out how to create an effective story marketing strategy below.

Does Technical Analysis Work? Here’s Why It Doesn’t

What is the best method for predicting the movement of stock prices? Does technical analysis work? Technical analysis uses the past movements of stock prices to predict future prices. For example, if a stock has risen over the course of a day or several days, a technical analysis will show confidence in the stock. Technical analysts argue that stock prices tend to follow trends, meaning they can sometimes be susceptible to the irrational optimism of other investors. Does technical analysis work? Find out below.

Practical Value in Marketing: Useful Products Sell

What is practical value in marketing? How can you effectively provide value for your customers? A key aspect of contagious products and ideas is that they are useful to the customer. You can add practical value to your product or idea by creating an amazing discount, or by providing useful information for your customers once they’ve brought your product. Keep reading for more about practical value in marketing.

Brand Visibility: Awareness Leads to Customers

What is brand visibility? Why is it important that your products are publically visible? Brand visibility is about making sure potential customers are aware of your brand and products. Ultimately, people are never going to talk about your product or idea if they never see it in the first place. Understanding the different brand visibility strategies will help increase word of mouth about your product, which will ultimately increase sales. Keep reading to learn how to create brand visibility.

The Rule of 100: Creating Discounts and Deals

What is the rule of 100? How can you make a discount seem like a better deal to customers? The rule of 100 states that if a product’s original price is under $100, a percentage-based discount—for instance, 30% off—will appear more attractive to customers. Likewise, if a product’s original price is above $100, a numerical discount—for example, $50 off—will impress customers more. If you apply this rule when creating your discount, you can maximize its attractiveness and increase the likelihood that it’ll be shared. Find out how you can use the rule of 100 to improve your discounts.

Behavioral Residue: The Key to Long-Term Marketing

What is behavioral residue? How can implementing this marketing method ensure your product remains visible in the long term? Behavioral residue is a marketing tactic used to ensure a product remains visible to potential customers for a long time. Visibility is important as people are not going to talk or think about your product if they don’t know about it. Adding behavioral residue will ensure your product visibility continues in the long term and doesn’t fade away, ultimately ensuring increased sales. Keep reading to learn more about behavioral residue.

5 Powerful Examples of Emotional Advertising

How does emotional advertising work? What are some great examples of emotional advertising that you can learn from? When people get emotional, they like to talk about how they’re feeling. When they do this, they share details about what made them so emotional in the first place. Therefore, if you can make your product or idea trigger an emotional response, you’ll get people talking not only about their feelings but about your product or idea, too. Below you’ll find some powerful examples of emotional advertising in action.

Trigger Marketing: Getting Customers to Buy

What is trigger marketing? How can you use triggers to get people talking about your product? Trigger marketing uses reminders or associations to make customers remember your product. This could take the form of a popular slogan, event, an action, or even a smell. Having effective marketing triggers will remind potential customers about your product to increase the likelihood they will buy it. Keep reading to learn more about trigger marketing.

Gamification Marketing: Leveling Up Engagement

What is gamification marketing? How can you apply game mechanics to your product or service to increase engagement? Gamification marketing involves using game mechanics to give customers a sense of accomplishment. For example, a company might introduce a reward system or competition related to its product. Doing this increases engagement and word of mouth as people generally like to talk about their accomplishments. Keep reading to find out more about gamification marketing.

Word-of-Mouth Marketing Strategy Explained

What is a word-of-mouth marketing strategy? How can word-of-mouth marketing help you create a contagious product? A word-of-mouth marketing strategy focuses on making a product or idea socially transmissible. If people talk about your product, more people will inevitably buy it. Understanding the importance of a word-of-mouth marketing strategy will help you to create a product that is popular and successful. Discover the powerful impact of a word-of-mouth marketing strategy below.