What is the peak-end effect? Why do endings feel so significant? The peak-end effect is the psychological tendency to remember and put a greater emotional weight on the ending of an experience. While endings may feel disproportionately more significant, they can distort our perception of the experience as a whole. Keep reading to learn about the peak-end effect and how you can harness it to your advantage.
The Peak-End Effect: Harness the Power of Endings
