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What is a nurture campaign? How can you create nurturing email campaigns and how do they work? A nurture campaign is an email campaign that offers a series of emails to customers about your brand. In your nurture campaign, you’ll send a series of emails: three nurturing ones and a fourth one that is a call to action. Keep reading to find out how to create a nurture campaign and write nurturing emails.
How do you write a call to action email? What is the purpose of these emails? A call to action email is the last email in a nurture campaign. This email brings up a problem, poses a solution, and asks the customer to take action to solve the problem. Read more about a call to action email and how to use them.
What are the different types of CTAs? How do you know when to use the different CTAs? There are two distinct types of CTAs: direct and transitional. You may use the different CTAs at different times during your marketing campaigns. Read more about the types of CTAs and how they work.
What are marketing testimonials and why do you need them? How can testimonials strengthen your company? Marketing testimonials are collections of customer experiences that endorse the brand or product. Typically, they’re a good way to get more customers and increase awareness. Read more about marketing testimonials and how they can help your company.
What is fear marketing? Does it work? Fear marketing is a style of marketing that plays upon negative emotions like fear. This type of marketing appeals to humans’ need to reduce vulnerability. Read more more about fear marketing.
Do you want to know how to build a storybrand? Is there a storybrand process a to follow, and how do you implement it? Learning how to build a storybrand means that you can establish your brand based on the story you tell. Your storybrand conveys what your brand is about and connects with customers on a deeper level. Keep reading to find out how to build a storybrand and all about the storybrand process.
Do you want to know how to get referrals? Why are referrals good for your company? Knowing how to get referrals can help your company grow. People trust recommendations from other customers, so getting referrals is an important part of brand trust and recognition. Keep reading to find out how to get referrals.
Do you need a storybrand worksheet? Are there storybrand exericses that can help you write your brandscript? This storybrand worksheet includes exercises about starting your script, determining what the customer wants, and implementing your storybrand. They can help you figure out the best ideas for your brandscript and how you’ll use them across your company. Check out the storybrand worksheet below.
Are you looking for Purple Cow marketing exercises? Do you want to know how to make your own purple cow? Below are four Purple Cow marketing exercises that will help you create your own purple cow. These are inspired by Seth Godin’s book, Purple Cow. Complete the Purple Cow marketing exercises below to help you create a purple cow.
What are marketing motivations? What are the main motivations for people making purchases? There are two main types of marketing motivations: positive and negative. Motivations are either based in loss aversion and fear, or in finding satisfaction. Read more about the types of marketing motivations and how they work.