Business Archives

How to Choose a Target Market: Tips From Russell Brunson

How to Find Your Target Audience and Competitors

Why is marketing easier when you understand basic human needs? How much do you know about the ability and desire of potential customers to spend money on your product? Russell Brunson made his name selling online marketing tools specializing in sales funnels. He contends that to successfully launch a business, you must start by solidly identifying your market. Until you know whom you’re aiming at, you can’t effectively come up with details for your offer. Keep reading to get Brunson’s advice on how to choose a target market for your product.

Why Adaptability in Business Is Important and How to Achieve It

What does adaptability in business look like? How can being adaptable keep your company afloat? Adaptability in business means being willing and able to adjust your business model or processes to better meet the changing needs of your customers. Learning how to be adaptable can make your business stronger and more likely to succeed. Read on to learn how to make your business more adaptable and what benefits this can bring.

The United Auto Workers Union Strike: Background & Views

Does the public support the United Auto Workers union strike? Who does the strike affect the most? More than 34,000 members of the United Auto Workers union have been on strike for over a month, halting production at key plants. Polls show strong public support for the striking workers, which suggests sentiment may be shifting toward unions in the US. Continue reading for a background on the UAW strike and the opinions surrounding it.

How to Create Effective Teams In an Organization

Do your employees work well together? How do you build a team that enhances each other’s strengths? In It Doesn’t Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson share their perspectives on treating employees as a long-term investment. Doing so makes your organization a more effective and satisfying place to work. Let’s discuss their tips for learning how to create effective teams in an organization.

Peter Drucker’s Top 3 Innovative Strategies in Business

What are the top innovative strategies in business? Is it easy to find a market that has no competition? In The Essential Drucker, Peter Drucker lays out three different approaches that managers can apply to entrepreneurial endeavors. These include innovations that establish preeminence in a market, those that improve upon competitors’ work, and those that identify a specialty niche with no competition. Discover more about these innovative strategies so you can apply them to your business.

Jeff Bezos’s Leadership Style: Looking Ahead to the Future

What’s Jeff Bezos’s leadership style? How does Amazon stay in the lead in the market? To maintain Amazon’s market leadership, Bezos and the rest of his leadership team focus on the company’s success in the future, not on its current quarterly statements. Bezos explains his insistence on making decisions that pay out in the long run. Check out how Bezos makes judgment calls to be the best leader for Amazon.

How to Build Community in Business and Why It Matters

What does it mean to have a community in business? How can having a community benefit your company? Having a community in business means having customers who value your company for its mission and have a meaningful connection with your purpose. Knowing how to build a community like this is important for any business owner. Discover how and why to build a community around your business with these tips.

Management for Startups: How to Get Customers & Funding

How should you manage a startup company? Where do you find funding for a new company? Whereas large organizations may struggle to innovate, small businesses just starting out often suffer from a lack of managerial expertise. In The Essential Drucker, Peter Drucker explains that people starting new ventures must pay attention to the markets, manage their finances, and install a leadership team. Read more about what’s required of management for startups.

Leadership Succession Planning: Best Practices & Principles

What are the best strategies for leadership succession planning in business? How can succession planning keep your business strong long term? Leadership succession planning involves training employees to take on leadership positions and focusing on the company mission rather than your own personal direction. To lead a business successfully, you need to plan for its long-term success even after you’re gone. Learn how to successfully plan for leadership changes and prepare your company for longevity.

The Role of Businesses in Society: Should They Fulfill Needs?

What’s the role of business in society? Can businesses have a negative impact on society? As watching the market and customers should make clear, organizations only exist in the context of a larger community. Therefore, in addition to guiding the inner workings of a business, managers must also set objectives relating to the impact their organization has on the wider world. Continue reading to find out if businesses have a social responsibility they have to uphold.