Business Archives

How Salesforce Is Getting Ready for the Fifth Industrial Revolution

An advanced futuristic city during the Fifth Industrial Revolution that's full of greenery and trees

What will the Fifth Industrial Revolution look like? How are principled businesses like Salesforce preparing for the Fifth Industrial Revolution? Marc Benioff believes that humanity is on the cusp of the Fifth Industrial Revolution. This is an era where moral responsibility will be built into technological innovation as the industry’s underlying purpose and guiding ethos. Take a look at how Salesforce is getting ahead of the Fifth Industrial Revolution.

Exceptional Customer Service Examples at Salesforce

A man offering exceptional customer service to a woman holding a tablet in a business

What are some examples of outstanding customer service? How does Salesforce serve its customers’ needs? According to Marc Benioff, customer service is one of the most important values at Salesforce. Two of its major forms of service are the software that helps customers manage their business and Salesforce’s annual stakeholder conference. Continue reading to learn more about these exceptional customer service examples.

Salesforce’s Advancement in Business (From Trailblazer)

A man working on a computer screen that reads "AI" as part of an initiative to push advancement in business

What are the different types of advancements in business? How does Salesforce use new technology to improve decision-making? To continue meeting customers’ ever-evolving needs, Marc Benioff says Salesforce is dedicated to making technological and social advancements. These advancements include incorporating artificial intelligence (AI) in the workplace and providing educational opportunities. Continue reading to learn about Salesforce’s social and technological advancements.

Salesforce’s Transparent Method to Gain Stakeholders’ Confidence

A confident stakeholder in an auditorium at a shareholders' conference

Do you worry about losing your stakeholders’ trust? Why should you be completely open about how your business is doing? According to Marc Benioff, all stakeholders must have confidence in your business, its leaders, employees, and each other. The way he gained the trust of stakeholders for Salesforce was by being transparent about the company’s operations. Read below for more details on how Salesforce keeps its stakeholders confident in the business.

How to Promote Wellness in the Workplace Like Salesforce

An employee who knows how to promote wellness in the workplace, wearing a suit while meditating at work

How does Salesforce foster the wellness of its employees? Are Salesforce’s wellness methods applicable to any business? Marc Benioff explains that Salesforce fosters employee well-being because vibrant employees are more engaged and productive. That way, they can better support the company’s principled business efforts. Check out how to promote wellness in the workplace like Salesforce does.

The Best of Marc Benioff’s Quotes From Trailblazer

What are the best quotes from Trailblazer? Why does Marc Benioff encourage moral principles over profit? The capitalism that powered the 20th century is under increasing scrutiny. In Trailblazer (2019), Marc Benioff argues that the time has come for a conscious revolution in business—and that his company, Salesforce, is leading the way forward. Let’s look at Marc Benioff’s quotes from Trailblazer that summarize the book.

Salesforce’s 4 Core Values: Service, Inclusivity, and More

What are Salesforce’s core values? How does Salesforce promote inclusivity and excellent customer service? Marc Benioff says that Salesforce became a Fortune 500 company by practicing principled business. Salesforce prioritizes four key moral principles: service, advancement, inclusivity, and confidence. Let’s discuss how the company has translated each of these principles into action over its history.

How to Manage Stakeholders’ Expectations (Marc Benioff)

A manager who knows how to manage stakeholders' expectations by giving a presentation with graphs and charts

Do stakeholders have high expectations for your business? How can you keep your stakeholders happy? Principled business is a form of stakeholder capitalism, which means businesses that take this approach must meet all their stakeholders’ diverse needs. Salesforce satisfies the interests of three major groups of stakeholders: employees, society, and the environment. Find out how to manage stakeholders’ expectations by modeling your business after Salesforce.

Salesforce’s Diversity and Inclusion Initiative for Equality

A rainbow balloon as part of Salesforce's diversity and inclusion campaign

Why is diversity and inclusion important in any business? How does Salesforce create an equal space for all of its employees? Marc Benioff explains that he’s always striven for inclusivity at Salesforce. However, he didn’t explicitly focus on this principle until two key incidents brought Salesforce’s underperformance in this area to his attention. Let’s look at the two incidents that persuaded Benioff to improve Salesforce’s diversity and inclusion plan.

A Detailed Overview of Salesforce’s Business Model

What is Salesforce’s business model? What principles do the company follow? According to Marc Benioff, it’s not enough for a company to simply have principles—it must also practice those principles consistently and benefit all its stakeholders. His company, Salesforce, practices principled business in two ways. Keep reading to learn more about Salesforce’s business model and the principles it upholds.